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Starbucks Market Research
Hello, please take a few minutes of your time to complete the following questionnaire.
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1
#1 How often do you visit starbucks?
Select one answer
Daily
Weekly
Monthly
Rarely
Never
2
#2 Has your visit rate to Starbucks decreased or increased compared to past years?
Select one answer
Increased
Decreased
Around the Same
3
#3 What are some main reasons for your visits to a Starbucks?
(Select those that apply)
Store Atmosphere
Social Aspect
Quality of Product
Convenience
Routine
Other (please specify)
4
#4 How has your spending per visit changed over the past three years?
Select one answer
Increased
Decreased
Stayed the same
5
#5 How do seasonal promotions and limited-time products affect your visit frequency at Starbucks?
Select one answer
Significantly increase
Somewhat increase
Indifferent
Somewhat decrease
Significantly decrease
6
#6 How often do you purchase Starbucks general products outside physical stores? (Grocery stores, online, malls)
Select one answer
Frequently
Occasionally
Rarely
Never
7
#7 How often do you use Pick-Up or Drive-thru at Starbucks?
Select one answer
Always
Often
Sometimes
Rarely
Never
8
#8 How effective is the Starbucks App?
Select one answer
Very effective
Somewhat effective
Indifferent
Somewhat ineffective
Very ineffective
9
#9 Do you follow Starbucks Coffee on social media?
(Select those that apply)
Yes, Instagram
Yes, Facebook
Yes, X / Twitter
Yes, Tik Tok
No
10
#10 How impactful is the loyalty program in influencing your engagement with Starbucks?
Select one answer
Very Impactful
Somewhat Impactful
Neutral
Somewhat Unimpactful
Very Unimpactful
11
#11 What factors influence your decision to visit Starbucks over other coffee shops?
(Select all which apply)
Convenience
Pricing
Loyalty Program
Social Media push
Product quality
Other (please specify)
12
#12 What is your favorite Starbucks drink, why?
13
#13 What is your average spending amount per visit?
Select one answer
Less than $5
$5-$10
$10-$15
Above $15
14
#14 Favorite season to drink Starbucks Coffee ?
Drag and drop to change the order (Top being most important)
-
Spring
-
Summer
-
Fall
-
Winter
Ok
15
#15 How do health conscious choices affect your purchasing decision in Starbucks?
Select one answer
High
Moderate
Low
None
16
#16 How often do you choose low-calorie or less sugar drinks at Starbucks?
Select one answer
Always
Often
Sometimes
Rarely
Never
17
#17 How significant are environmental concerns with your decision to purchase from Starbucks?
Select one answer
Very Significant
Somewhat Signficant
Indifferent
Somewhat Insignificant
Very Insignificant
18
#18 What is your age?
Select one answer
Under 18
18-30
30-40
40-50
50-60
Above 60
19
#19 Which gender do you identify with?
Select one answer
Male
Female
Non Binary
Prefer not to share
20
#20 Employment Status?
Select one answer
Employed full-time
Employed part-time
Self-employed
Unemployed
Student
Retired
Remote work
Other (please specify)
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