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Marketing communication proposal for the opening of a new café
Dear Sir or Madam, please take a few minutes of your time to complete the following questionnaire.
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1
What is your gender?
Select one answer
Female
Male
Other
2
How old are you?
Select one answer
17 and less
18-24
24-34
35-44
45-54
55 and more
3
Where are you from?
Select one answer
Turkey
United States of America
Germany
Other (please specify)
4
What is your social status?
Select one answer
Employed
A student of full-time study
A student of part-time study
Freelancer
On maternity leave
Retired
5
How often do you visit cafés?
Select one answer
On a daily basis
Several times a week
A couple of times a month
Rarely
6
How much money do you spend on average per visit to a café?
Select one answer
Less than 150 CZK
150-300 CZK
More than 300 CZK
7
What is the most important thing for you when choosing a café?
Select one or more answers
Pleasant atmosphere (e.g. background music)
Interior
Location
Staff
Quality of the coffee
Parking availability
Speed of service
Price of products / services
Refreshment offer
Free Wi-Fi
Children's playroom
Other (please specify)
8
What type of coffee do you order the most?
Select one or more answers
Espresso
Filter
Cappuccino
Latté
Flavoured coffees (peanut, caramel, vanilla, etc.)
Other (please specify)
9
What type of café interior do you prefer?
Select one or more answers
Themed (e.g. Harry Potter themed, travel themed, etc.)
Industrial (e.g. brick elements, visible structures, etc.)
Classical / Historical (e.g. in former castle buildings, town palaces, etc.)
Modern (e.g. futuristic elements)
Minimalistic
Other (please specify)
10
Which additional services would make you happy in a café?
Select one or more answers
Breakfast offer
Brunch offer
Home made desserts
Possibility of booking a table
Area for children (playroom)
Accompanying events (e.g. workshops, music evening, etc.)
Happy hours (e.g. 1+1 free coffee at a certain hour, on a certain day)
Loyalty program (e.g. every 10th coffee is free)
Possibility to enter with a pet (dog, cat)
Other (please specify)
11
Which way of ordering in a café do you prefer / find preferable?
Select one or more answers
Order at the table
Order at the bar
Kiosk
Through the mobile app / QR code
12
Which types of drinks / food besides coffee would you appreciate in a café?
Select one or more answers
Tea (black, green, fruit)
Cold drinks (lemonades, smoothies)
Alcoholic drinks (e.g. vine, processo)
Sweet desserts
Salty snacks
Other (please specify)
13
How important is it for you to be able to work/study in a café?
Select one answer
Very important
Important
Neutral
Less important
Irrelevant
14
What would motivate vascular to visit the newly opened café?
Select one or more answers
Exclusive offer of coffee / snacks
Introductory discount promotion (e.g. 25% discount on espresso drinks)
Accompanying program (workshop, live music / DJ)
Themed interior (e.g. Harry Potter themed)
Recommendation from a public figure / influencer (e.g. on social media)
Other (please specify)
15
Do you appreciate special offers or promotions in cafés?
Select one answer
Yes, I do (e.g. loyalty program).
No, I do not.
16
What would discourage you from visiting the newly opened café again?
Select one or more answers
Coffee quality
Staff behavior
Higher pricing
Noisy environment
Limited choice of products
Long waiting time.
Inaccessible with pets (dog/car, e.g. because of allergies)
Other (please specify)
17
How do you mostly find out about new cafes?
Select one or more answers
Social media (Instagram, Facebook, TikTok, LinkedIn, etc.)
Personal recommendation
Internet advertising (PPC campaigns, SEO, etc.)
Posters / Leaflets
Magazines / Journals
Other (please specify)
18
If you choose to visit a newly opened café through social media or other promotional materials, what is it about the advertisement that most appeals to you?
Select one or more answers
Name of the café
Logo of the café
Photo of the café
Café promotional video
Slogan
Other (please specify)
19
What would make you become a regular customer of the café?
Select one or more answers
Coffee quality
Loyalty program
Interior
Good access (nearby my home/workplace)
Favorable pricing of products / services
Staff behavior towards the customer
Other (please specify)
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