POR FAVOR, TEN EN CUENTA QUE: Esto es una previsualización de la encuesta, las respuestas NO serán guardadas. Si desea llenar la encuesta, haga clic aquí.

Survey on the retail distribution of ceramic tiles in the UK’

Encuesta finalizada.

We are conducting a survey on the current situation of the distribution of ceramic tiles in the UK,

We would like to invite you take part in our research by answering the following questions. It will not take more than 5 minutes.

The dissemination of the results will be done in aggregate form. If you let us have your email address, we will send you a copy of the results.

This project is funded by IVACE and Feder Funds.

If you would like to receive the full results report, please enter your email address in the following field. We will only use your email address to send you the report.

250 caracteres restantes

If you belong to a group of companies, could you tell us its name?
Respuesta requerida

What product categories does your company sell? Please select all the relevant options.
Respuesta requerida

Which three product categories had the highest sales in the last year? Please select only three options.
Respuesta requerida

With regard to the sales of ceramic tiles: what type of customer do you sell to? Indicate the approximate percentage of sales made last year to each of the following types of customer. Percentages must add up to 100%.

Asignar 100 %
Private consumers
0
100
Refurbishment and renovation specialists
0
100
Construction companies
0
100
Specifiers: architects, decorators, interior designers...
0
100
Contract
0
100
Others
0
100

Please tell us the approximate surface area (m2) of your showroom. Please enter 0 if you do not have a showroom. Enter the average surface area if you have more than one showroom.
Respuesta requerida

20 caracteres restantes

Please tell us the approximate surface area (m2) of your self-service space. Please enter 0 if you do not have a self-service space. Enter the average surface area if you have more than one.
Respuesta requerida

20 caracteres restantes

Please tell us the approximate surface area (m2) of your warehouse. Please enter 0 if you do not have a warehouse. Enter the average surface area if you have more than one warehouse.
Respuesta requerida

20 caracteres restantes

How are ceramic tiles presented in your showroom or display area? Select the option that best represents you.
Respuesta requerida

Do you currently perform any of the following store management actions? Please select all the relevant options.

What steps are you planning to take in the short term regarding store management? Please select all the relevant options.

How many different ceramic tiles are you able to display in your showroom?
Respuesta requerida

20 caracteres restantes

How many different ceramic tile suppliers are you able to have in your showroom?
Respuesta requerida

20 caracteres restantes

What would be the average number of tile models that is shown to a customer during a visit to your showroom?

20 caracteres restantes

Do you have any display panels that may be considered unproductive or from which you do not get enough sales?

If you said yes, what approximate percentage of your display panels and promotional materials would you say is unproductive or does not produce enough sales?

20 caracteres restantes

Within your range of ceramic tiles, would you say that you have an oversized supply? In other words, do you think you carry too much stock relative to the amount of sales?

Regarding the ranges I stock, I am willing to consider the following measures in the short term. Please select all the relevant options.

What are the main uses of the ceramic tiles you sell? Percentages must add up to 100.

Asignar 100 %
New residential construction
0
100
Renovation of the first main residence
0
100
Renovation of the second residence
0
100
Public work
0
100
Civil works (offices, restaurants, hotels ...)
0
100
Others
0
100

Indicate if you perform any of the following marketing activities. Please select all the relevant options.

Are you planning on implementing any of the following marketing activities in the short term? Please select all the relevant options.

In what social networks are you present?
Respuesta requerida

What marketing activities do you do on social networks? Please select all the relevant options.

What is the return of your activity on social media? Please select all the relevant options.

Do you follow any tile companies on social networks?
Respuesta requerida

If you follow any Spanish tile manufacturer, could you tell us which one?

250 caracteres restantes

Do you think that the information offered by ceramic manufacturers on social media is useful?

Could you name three ceramic manufacturers that you think offer interesting information on social media?

1500 caracteres restantes

Could you name at least one Spanish ceramic tile manufacturer that you think offers interesting information on social media?

1500 caracteres restantes

Regarding the distribution of ceramic tiles, how important do you think that the following trends will be in the future?:
Respuesta requerida

It won't be important
It will be of little importance
It will be important but not determinant
It will be very important and decisive
Business Concentration
More collaboration between manufacturers and distributors
Proximity of showrooms/retail stores to city centres
E-commerce
Multichannel distribution: to be present in many physical and online sales channels
The concept of webrooming (the customer searches for all the product information online but the final purchase is made in the store)
The concept of showrooming (customers go to a store to find a product, try it, choose the colour ... but in the end they make the purchase on the internet)

Thanks for your opinion. We will send you the results of the study