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Research about the plant-based dairy alternatives in the USA

Dear sir/madam,

I am Isa van Eldijk, 22 years old and I am currently in the final year of the International Business study at Avans University of Applied Sciences in Den Bosch, the Netherlands. I am conducting research about the plant-based dairy alternatives in the USA, such as almond/oat milk, oat yogurt and plant-based ice cream.


Therefore, I would like to ask you a few questions about the plant-based dairy alternatives in the USA. To make sure that this survey contributes to my research, it’s important that you are living in the USA. It will only take 5 minutes of your time and you will help me enormously with my research and graduation. The survey is anonymous, and the results are handled with care. 


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1

What is your gender?

Select one answer
2

What is your age?

3

What do you find important about plant-based dairy products (almond milk, oat yogurt, plant-based ice cream, etc.)

Select one or multiple answers
4

Why are you buying plant-based dairy alternatives?

Select one or multiple answers
5

Which sort(s) of plant-based dairy alternatives are you consuming?

Write down the product sort (milk, yogurt, cheese, etc.) and type (almond milk, oat yogurt, etc.)
6

Which plant-based dairy product(s) are you still missing in the supermarkets?

7

Of which brand(s) are you buying plant-based dairy products? And why?

8

Which other brands do you know that sell plant-based dairy alternatives in the USA?

9

Where are you buying your plant-based dairy product(s)?

Write down the type of the shop (supermarket, eco-store, etc.) and the name of the shop (Wholefoods, Target, etc.)
10

Are there things you are currently missing or would like to add to a plant-based dairy product?

Thank you for your participation and time. I really appreciate it. 


Kind regards,

Isa van Eldijk 

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