Parise

What is your average annual income?

(this helps the team understanding the target and it will remain anonymous)

Where do you usually shop for leather goods and luxury handbags?

(Select all that apply)

How often do you buy high-quality or luxury fashion accessories?

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Every few months

Once a year

Rarely

Only for special occasions

When purchasing a luxury handbag, do you consider it more of a:

(Select one)

Status symbol

Investment piece

Expression of personal style

Practical purchase

Are you more inclined to purchase a handbag if it tells a compelling story about craftsmanship and heritage?

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Yes, I love brands with a strong story

Somewhat, but it’s not a top priority

No, I care more about other factors

How do you feel about brands that prioritize local artisans and small-scale production over mass production?

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I strongly support it and prefer these brands

I like it, but it’s not a deciding factor

I don’t pay much attention to this

When purchasing a leather item, do you research the sourcing and production methods?

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Yes, always

Sometimes

No, I trust the brand

Would you consider paying a slightly higher price for a bag that’s sustainably made?

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Yes

Depends on the price difference

What barriers, if any, prevent you from purchasing luxury sustainable fashion?

(Select all that apply)

How much does the way a brand communicates on social media influence your purchase decision?

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Strongly influences my decision

Somewhat influences my decision

Does not influence my decision

What key elements or values are essential when purchasing your ideal bag?

(Select all that apply)

Quality material

Capacity

Interesting designs

Easy tracking / return policy

How do you usually discover and engage with fashion brands?

(Select all that apply)

Would an exclusive membership or early access to new collections influence your decision to buy from a brand?

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Yes, I love exclusivity

Maybe, but it’s not a big factor

No, it doesn’t impact my decision

Would you be more inclined to buy a luxury bag if you could customize details such as color, monogramming, or straps?

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Yes

Maybe, depending on the options available

What would make you trust a new luxury brand enough to make a first purchase?

Select one or more answers

"At Parise, our passion is rooted in a deep reverence for the customs and craftsmanship of Veneto. By embracing the values of local artisanship, we craft Italian leather goods that embody the essence of circular economy. We are proud to be the only brand of its kind that makes bags with leather woven on 18th-century treadle looms [..]. We thrive on genuine relationships and believe in solutions that extend our family of creators and customers, passing these cherished values and bags from mother to daughter."

Have you heard of Parise before?

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Yes, and I know the brand well

Yes, but I don’t know much about it

No, I have never heard of it

Would you consider buying from it?

Select one answer

Yes, it seems interesting from the pictures already

I don’t know, I might consider doing so, but I need to understand it a bit more

I don’t think so, it doesn’t align with my style

Which values do you think the brand communicates?

(Select all that apply)

Would you consider buying a pre-owned Parise bag if it meant extending the lifecycle of the product and supporting sustainability?

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Yes

Maybe, depending on the condition/price

Which age range do you fall into?

What is your gender?

Where do you live, right now?

What's your occupation right now?

What is your average annual income?

Where do you usually shop for leather goods and luxury handbags?

How often do you buy high-quality or luxury fashion accessories?

When purchasing a luxury handbag, do you consider it more of a:

What does "Made in Italy" mean to you when choosing a handbag?

Are you more inclined to purchase a handbag if it tells a compelling story about craftsmanship and heritage?

How do you feel about brands that prioritize local artisans and small-scale production over mass production?

When purchasing a leather item, do you research the sourcing and production methods?

Would you consider paying a slightly higher price for a bag that’s sustainably made?

What barriers, if any, prevent you from purchasing luxury sustainable fashion?

How much does the way a brand communicates on social media influence your purchase decision?

What key elements or values are essential when purchasing your ideal bag?

How do you usually discover and engage with fashion brands?

Would an exclusive membership or early access to new collections influence your decision to buy from a brand?

Would you be more inclined to buy a luxury bag if you could customize details such as color, monogramming, or straps?

What would make you trust a new luxury brand enough to make a first purchase?

Have you heard of Parise before?

Would you consider buying from it?

Which values do you think the brand communicates?

How would you describe Parise to someone who has never heard of it?

Would you consider buying a pre-owned Parise bag if it meant extending the lifecycle of the product and supporting sustainability?