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Evolution of Audio Content-from Radio to Podcast

My name is Kabelo Ramokhele, a BA (Hons) in Broadcasting and Journalism conducting a data collection. This questionnaire aims to understand your experiences and preferences regarding traditional radio and podcasts. Please answer honestly. All responses will be kept confidential and anonymous.

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1

What is your age group?

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2

What is your gender?

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3

What is your highest level of education completed?

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4

Which region are you living in or place of residence?

e.g Gaborone, Francistown, Maun etc
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5

I enjoy listening to audio content.

Please use digits only to indicate the extent to which you agree or disagree with the statements above. 1= strongly disagree, 2=disagree, 3 = neutral, 4 = agree, 5 = strongly agree
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6

Audio content helps me stay informed about local news and events.

Please use digits only to indicate the extent to which you agree or disagree with the statements above. 1= strongly disagree, 2=disagree, 3 = neutral, 4 = agree, 5 = strongly agree
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7

I find myself spending more time listening to content audio more than I did in the last 10 years.

Please use digits only to indicate the extent to which you agree or disagree with the statements above. 1= strongly disagree, 2=disagree, 3 = neutral, 4 = agree, 5 = strongly agree
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8

I believe that digital platforms are changing how people consume audio content consumption.

Please use digits only to indicate the extent to which you agree or disagree with the statements above. 1= strongly disagree, 2=disagree, 3 = neutral, 4 = agree, 5 = strongly agree
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9

I value accessibility of audio content from different devices (e.g smart phones, smart speakers etc).

Please use digits only to indicate the extent to which you agree or disagree with the statements above. 1= strongly disagree, 2=disagree, 3 = neutral, 4 = agree, 5 = strongly agree
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10

I believe audio content is becoming more diverse and specialized.

Please use digits only to indicate the extent to which you agree or disagree with the statements above. 1= strongly disagree, 2=disagree, 3 = neutral, 4 = agree, 5 = strongly agree
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11

The quality of audio influences my listening choices.

Please use digits only to indicate the extent to which you agree or disagree with the statements above. 1= strongly disagree, 2=disagree, 3 = neutral, 4 = agree, 5 = strongly agree
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12

In 2010, approximately how many hours did spend listening to radio?

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13

In 2024, approximately how many hours did you spend listening to radio?

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14

In 2010, approximately how many hours did you spend listening to podcasts?

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15

In 2024, approximately how many hours did you spend listening to podcasts?

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16

How often do you listen to The Juice 2.0 podcast?

Please note that this section is for The Juice 2.0 podcast listeners only.
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17

What primarily attracts you to listening to The Juice podcast?

Please note that this section is for The Juice 2.0 podcast listeners only.
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18

How do you typically discover new episodes or information about The Juice 2.0 podcast?

Please note that this section is for The Juice 2.0 podcast listeners only.
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19

On which platforms do you listen to The Juice 2.0 podcast?

Please note that this section is for The Juice 2.0 podcast listeners only. Select one or more answers
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20

Compared to traditional radio, what aspect of The Juice 2.0 do you value most?

Please note that this section is for The Juice 2.0 podcast listeners only. Select one answer.
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21

Do you consider The Juice 2.0 to be some sort of modern radio? Why or why not?

Please note that this section is for The Juice 2.0 podcast listeners only.
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22

Do you use social media platforms (e.g YouTube, Facebook, Instagram etc) to find short form audio or video content related to The Juice 2.0?

Please note that this section is for The Juice 2.0 podcast listeners only. Select one answer.
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23

How often do you listen to RB2?

Please note that this section is for RB2 listeners only. Select one more answer.
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24

What primarily attracts you to listen to RB2?

Please note that this section is for RB2 listeners only. Select one answer.
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25

How do you typically listen to RB2?

Please note that this section is for RB2 listeners only. Select one answer.
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26

What do you consider to be RB2's greatest strength?

Please note that this section is for RB2 listeners only.
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27

What makes you listen to traditional radio more over The Juice 2.0 podcast?

Please note that this section is for RB2 listeners only.
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28

Looking ahead, which of the following do you believe will be the biggest challenge for the traditional radio industry?

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29

In the next 5 years, do you expect your radio listening to:

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30

Do you think RB2 is adopting some podcast strategies?

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31

If you chose yes or some strategies on the question above, what are some of the strategies it is adopting?

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