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Morita SWOT-Analysis (International)

Dear sales-colleagues,

We kindly invite you to participate in our SWOT analysis by completing the attached questionnaire. Your feedback on these thirteen key topics related to Morita is highly valuable and will support us in shaping future strategies.

Thank you very much for taking the time to share your insights!


Please provide text answers in English only.


This survey is anonymous. We won't track the persons (and their region) who fill out the survey.

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Your Input Matters – SWOT Analysis Questionnaire
1

Please describe the strengths of our Morita brand.

2

Please describe the weaknesses of our Morita brand.

3

What are the opportunities  given by our brand awareness?

4

Please describe threats Morita brand is facing.

5

Please rate the importance of the factor brand to our business.

1 = not important 5 = very important
6

Do you have any additional comments regarding the brand?

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Your Input Matters – SWOT Analysis Questionnaire
7

Please describe the strengths you see in our x-ray portfolio.

8

Please describe the weaknesses you see in our x-ray portfolio.

9

Please describe the opportunities given by our x-ray portfolio.

10

Please describe the threats that you see for our x-ray portfolio.

11

Please rate the importance of our x-ray portfolio for our business.

1 = not important 5 = very important
12

Do you have any additional comments regarding the x-ray portfolio?

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Your Input Matters – SWOT Analysis Questionnaire
13

Please describe the strengths of our treatment units portfolio.

In case you don't sell those in your region, then please leave a short remark.
14

Please describe the weaknesses you see in our treatment units portfolio.

In case you don't sell those in your region, then please leave a short remark.
15

Please describe the opportunities given by our treatment units portfolio.

In case you don't sell those in your region, then please leave a short remark.
16

Please describe the threats that you see for our treatment units portfolio.

In case you don't sell those in your region, then please leave a short remark.
17

Please rate the importance of the treatment units portfolio for our business.

1 = not important 5 = very important
18

Do you have any additional comments regarding our treatment units portfolio?

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Your Input Matters – SWOT Analysis Questionnaire
19

Please describe the strengths of our endodontic portfolio.

20

Please describe the weaknesses you see in our endodontics portfolio.

21

Please describe the opportunities that endodontics portfolio brings to our business.

22

Please describe the opportunities given by our endodontics portfolio.

23

Please describe the threats that you see for our endodontics portfolio.

24

Please rate the importance of the factor endodontics to our business.

1 = not important 5 = very important
25

Do you have any additional comments regarding the endodontics portfolio?

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Your Input Matters – SWOT Analysis Questionnaire
26

Please describe the strengths of our handpieces and contra angles portfolio.

27

Please describe the weaknesses you see in our handpieces and contra angles portfolio.

28

Please describe the opportunities given by our handpieces and contra angles portfolio.

29

Please describe the threats our handpieces and contra angle portfolio faces.

30

Please rate the importance of our handpieces and contra angles portfolio for our business.

1 = not important 5 = very important
31

Do you have any additional comments regarding our handpieces and contra angles portfolio?

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Your Input Matters – SWOT Analysis Questionnaire
32

Please describe the strengths of our "Marketing & Communication" in general.

33

Please describe the weaknesses you see in our "Marketing & Communication" in general.

34

Please describe the opportunities given by our "Marketing & Communication".

35

Please describe the threats that our "Marketing & Communication" faces.

36

Please rate the importance of "Marketing & Communication" for our business.

1 = not important 5 = very important
37

Do you have any additional comments regarding our "Marketing & Communication"?

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Your Input Matters – SWOT Analysis Questionnaire
38

Please describe the strengths of our content.

39

Please describe the weaknesses of/you see in our content.

40

Please describe the opportunities given by the content we create.

41

Please describe the threats that our content brings to our business.

42

Please rate the importance of content creation to our business.

1 = not important 5 = very important
43

Do you have any additional comments regarding our content?

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Your Input Matters – SWOT Analysis Questionnaire
44

Please describe the strengths of our social media activities towards clients / partners.

45

Please describe the weaknesses of/you see in our social media activities.

46

Please describe the opportunities given by our social media activities.

47

Please describe the threats that our social media activities brings to our business.

48

Please rate the importance of our social media activities to our business.

1 = not important 5 = very important
49

Do you have any additional comments regarding our social media activities?

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Your Input Matters – SWOT Analysis Questionnaire
50

Please describe the strengths of our sales activities (in general) towards our clients / partners.

51

Please describe the weaknesses of our sales activities (in general).

52

Please describe the opportunities given by our sales activities (in general).

53

Please describe the threats that you see for our sales activities (in general).

54

Please rate the importance of our sales activities (in general) to our business.

1 = not important 5 = very important
55

Do you have any additional comments regarding our sales activities (general)?

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Your Input Matters – SWOT Analysis Questionnaire
56

Please describe the strengths of our dealer performance.

57

Please describe the weaknesses of our dealer performance.

58

Please describe the opportunities given by our dealer performance.

59

Please describe the threats that you see for our dealer performance.

60

Please rate the importance of our dealer performance to our business.

1 = not important 5 = very important
61

Do you have any additional comments regarding our dealer performance?

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Your Input Matters – SWOT Analysis Questionnaire
62

Please describe the strengths of our sales channel.

63

Please describe the weaknesses of our sales channel.

64

Please describe the opportunities given by our sales channel.

65

Please describe the threats that you see for our sales channel.

66

Please rate the importance of our sales channel.

1 = not important 5 = very important
67

Do you have any additional comments regarding our sales channel?

Thank you for your time and your feedback.