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Research about your menu perception

Dear participant,

Thank you very much for helping me with answering this survey. Your participation is highly appreciated! This survey will take you less then five minutes to fill in.

The survey will consist multiple question about how you pick your items off a restaurants' menu or how influenced you might be by certain factors.

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Part one: The next four questions will be about how likely it is that you choose a dish based on a certain factor. For every question, only one answer is possible.

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1

I choose my dish based on dishes eaten around me (in the restaurant).

Select one answer
2

I choose my dish based on what dish my partner/friends are eating.

Select one answer.
3

I choose my dish based on the price.

Select one answer.
4

I choose my dish based on the value it will give me.

Select one answer.
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That was part one! 3 more to go. Please, keep it up!

Part two: How does a menu affect/influence your choice? The next questions can also only be answered with one answer.

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5

To what extend does Shape of the menu influence your choice of food?

Select one answer
6

To what extend does Colors of the menu influence your choice of food?

7

To what extend does description of the menu items influence your choice of food?

8

To what extend does placement of the menu items influence your choice of food?

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This was part two. Part three will be about your perception on menu building.

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9

How likely is it, that the restaurant, made their menu based on local/worldwide trends?

10

How likely is it, that the restaurant, made their menu based on locally farmed products?

11

How likely is it, that the restaurant, made their menu based on seasonallity of products?

12

How likely is it, that the restaurant, made their menu based on making the most profit?

13

How likely is it, that the restaurant, made their menu based on the popularity of menu items?

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Done with part three!

Part four, which is the final part, a menu of restaurant OpenAire will be used. OpenAire is a restaurant, located in a green house on the second floor of The Line hotel (Los Angeles, California).

Copy link and paste in webbrowser:

https://s3-media1.fl.yelpcdn.com/bphoto/6twmHnVLpkKGOB91obkp6A/o.jpg

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14

How attracted are you to the colors used in the menu?

Choose one.
15

How attracted are you to the shape of the menu? (three-fold method)

Choose one.
16

How attracted are you to the description of the menu items?

Choose one.
17

How attracted are you to the placement of the menu items?

Choose one.
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That's all!

Hhank you for filling in this short survey, you helped me a lot!

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