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Soft Drinks Survey

This questionnaire is part of a MSc internship project at Wageningen University, focusing on soft drink consumption. The questionnaire is anonymous. Even if you do not consume soft drinks regularly, your participation will provide valuable information.


The questionnaire consists of 22 questions and will take about 10 minutes to complete.


For questions about this survey, please send an e-mail to: charlotte.eichelsheim@wur.nl


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Your gender:

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Your age:

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Your nationality:

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What is the highest level of education you have completed or are currently involved in?

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What is your current employment status?

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Which of the following best describes your current living situation?

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QUESTIONS ABOUT SOFT DRINKS

The remaining questions in this survey concern all types of soft drinks (regular and light), including: cola, lemonade, fruit juice, smoothie, ice tea, flavoured water (Spa Fruit, Dubbelfrisss, Crystal Clear, Rivella), energy drink, sport drink, kombucha etc.

Hot drinks such as tea and coffee are not included; neither are still and sparkling water.

On average, how often do you consume soft drinks?

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Do you prefer drinking a certain type or brand of soft drinks?

Select one answer
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Do you usually have (at least one type of) soft drinks at home?

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The following three questions concern soft drinks purchased at retail locations. This excludes soft drinks ordered at horeca venues (bars, restaurants, cafés).

Where do you typically purchase soft drinks?

Select all that apply.
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This question concerns soft drinks purchased at retail locations.

This excludes soft drinks ordered at horeca venues (bars, restaurants, cafés).

In general, what is your motive for purchasing soft drinks?

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This question concerns soft drinks purchased at retail locations.

This excludes soft drinks ordered at horeca venues (bars, restaurants, cafés).

Do you prefer purchasing soft drinks at a specific temperature?

Select one answer
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Please indicate how likely you are to order/purchase a soft drink in the following occassions.

Select one answer in each row
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Please indicate how likely you are to order/purchase a soft drink for the following reasons.

Because:
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Please indicate to what extent you would consider yourself being susceptible to advertising in general?

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Please indicate how strongly the following advertising channels would influence your intention to order/purchase a (new) soft drink?

Select one answer in each row
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Please indicate how important the following product aspects are to you when ordering/purchasing a soft drink.

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The following questions concern premium soft drinks. Premium soft drinks generally offer a combination of supreme quality (ingredients, production process, packaging), purpose and experience. These products cost more than the average soft drink.

Examples include: Fentimans Rose Lemonade, Fritz-Kola and Three Cents Mandarin & Bergamot Soda. 

Please indicate to what extent you agree or disagree with the following statements.

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In general, which of the following soft drink containers has your preference?

Select one answer
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In general, which of the following soft drink volumes has your preference?

Select one answer
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In general, which of the following soft drink packaging has your preference?

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The following questions concern your perception of/association with specific aspects of soft drinks.

There are no right or wrong answers.

Please indicate to what extent you agree or disagree with the following statements.

Select one answer in each row
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Do you have any further questions or comments about this survey?

This is the end of the questionnaire. Thank you for kindly participating, your response is greatly appreciated. You would help us a lot by sharing the questionnaire with others.

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