.

How does the spectrum of imagination influence a persons approach to creative projects?

Dear Sir or Madam, please take a few minutes of your time to complete the following questionnaire.

Secured
Study Conducted by Billie Brown SFX

The following survey will feature questions from the VVIQ Questionnaire, as well as questions focused on creative problem solving. 


VVIQ, the Vividness of Visual Imagery Questionnaire, explores the vividness of your visual imagination. It was created in 1973 by British psychologist David Marks and is proven to be an accurate test of the vividness with which you can see people, objects, or settings in your mind’s eye.  

Study Conducted by Billie Brown SFX
1

Do you consent to your responses being used in this study?

Select one answer
Study Conducted by Billie Brown SFX

VVIQ Instructions


For each scenario try to form a mental picture of the people, objects, or setting.

The rating scale is as follows:

- No image at all, I only “know” I am thinking of the object

- Dim and vague image

- Moderately realistic and vivid

- Realistic and reasonably vivid

- Perfectly realistic, as vivid as real seeing


Study Conducted by Billie Brown SFX

Think of some relative or friend whom you frequently see (but who is not with you at present) and consider carefully the picture in your mind. 

2

The exact contours of face, head, shoulders and body.

Select one answer
3

Characteristic poses of head, attitudes of body etc.

Select one answer
4

The precise carriage, length of step etc., in walking.

Select one answer
5

The different colours worn in some familiar clothes.

Select one answer
Study Conducted by Billie Brown SFX

Visualise a rising sun. Consider carefully the picture that comes before your mind’s eye.

6

The sun rising above the horizon into a hazy sky

Select one answer
7

The sky clears and surrounds the sun with blueness

Select one answer
8

Clouds. A storm blows up with flashes of lightning

Select one answer
9

A rainbow appears

Select one answer
Study Conducted by Billie Brown SFX

Think of the front of a shop which you often go to. Consider the picture that comes before your mind’s eye.

10

The overall appearance of the shop from the opposite side of the road

Select one answer
11

A window display including colours, shapes and details of individual items for sale

Select one answer
12

You are near the entrance. The colour, shape and details of the door

Select one answer
13

You enter the shop and go to the counter. The counter Assistant serves you. Money changes hands

Select one answer
Study Conducted by Billie Brown SFX

Finally think of a country scene which involves trees, mountains and a lake. Consider the picture that comes before your mind’s eye.

14

The contours of the landscape

Select one answer
15

The colour and shape of the lake

Select one answer
16

The colour and shape of the trees

Select one answer
17

A strong wind blows on the trees and on the lake causing reflections in the water

Select one answer
18

When thinking of objects, people, or memories, how vividly do you experience visual imagery in your mind?

Select one answer
Study Conducted by Billie Brown SFX

Thank-you for completing the VVIQ test.


Section Two is made up of five questions to help further research and gain personal

19

If yes, please leave your contact details

Instagram handle, email etc.
Study Conducted by Billie Brown SFX
20

Do you create sketches or moodboards before beginning?

Select one answer
21

How do you typically come up with ideas for new projects?

22

What are the biggest obstacles you face when starting a creative project?

23

Do you usually start with a clear plan, or do you develop the project as you go?

24

Can you give a general description of how you develop character concepts?

Can you visualise it? Do you work better from a character description?
Study Conducted by Billie Brown SFX

Thank-you for completing this survey.

Your feedback is greatly appreciated.