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Bank Marketing & Consumer Behavior Survey

This survey aims to understand how bank marketing influences customer choices and preferences, particularly the shift from traditional advertising (TV, print, radio) to digital channels (social media, mobile apps, email).

Your responses will help assess how Czech banks communicate with customers and adapt to changing marketing trends.


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1

How old you

Select one answer
2

What is you gender

Select one answer
3

What's your occupation

Select one answer
4

What's your primary bank used

5

What influenced your decision to choose your current bank? (Select all that apply)

Select one or more answers
6

Before choosing a bank, where did you research their services?

Select one answer
7

How often do you notice marketing from banks?

1=Never,2=Rarely,3=Occasionally (Monthly) and 4=Frequently (Daily/Weekly)
8

Which type of bank advertisements influence you the most?

Select one answer
9

Are you more likely to trust traditional advertising or digital channels for banking services?

Select the option that represents your preference.
10

Do you follow your bank on social media?

Select your social media behavior.
11

How would you rate the effectiveness of digital marketing (social media, email, mobile ads) in influencing your banking decisions?

Indicate which value you incline to
0
Not effective
Very effective
12

Rate your overall satisfaction with your current bank's marketing efforts.

Rate your satisfaction level on a scale of 1 to 10.
13

Do you click on online ads related to banking services?

Please share your online behavior.
14

Do you recall seeing more bank advertisements through traditional channels (TV, print, radio) or digital platforms in the past year?

Select one answer
15

Would you recommend your bank based on its marketing approach?

Share your likelihood to recommend.

Consent Statement:

"By completing this survey, you consent to the use of your responses for academic research. All data will remain anonymous."

                                                               Thank you!!!!

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