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Carbonated soft drinks - analysis
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1
Nationality
2
Age
3
Factors influencing your choice of carbonated soft drinks
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Taste and flavor
Brand reputation
Packaging and design
Price
Other
4
Taste and flavor profile
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Cola flavor
Citrus flavor
Fruit flavor
Berry flavor
Energy drinks
5
What´s the main channel through you purchase CSD?
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Supermarket
Online store
Restaurants
Cafes and pubs
6
Do you likely to purchase CSD as
Choose one
individual servings
larger quantities (bottles,...)
7
Are there specific occasions where do you more likely consume CSD?
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yes, there are
no, there are not
8
If yes what occasions
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parties
sport events
celebrations
9
Do you prefer traditional CSD or healthier alternatives such a
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low sugar
zero calories
zero zero
I prefer traditional CSD
10
Do you prefer specific brand or are you open to try new brands?
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Yes, I prefer specific brand
No, I don´t
11
What brand do you prefer?
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Coca cola
Fanta
Pepsi
Sprite
Other
12
Do you choose your drink according to advertising with well known or favourite celebrity?
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Yes, I do
No, I don´t
13
Do you choose your drink according to packaging
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Yes, I do
No, I don´t
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