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Survey on the willingness and acceptance to implement innovative CRM systems in the shipping industry and logistics industry

Dear Sir or Madam,

Thank you for taking part in this survey. The aim is to understand the psychological attitude towards Customer Relationship Management (CRM) systems in the shipping and logistics industry, which is traditionally considered very conservative. Your responses will help to challenge this preconception and better understand how new technologies are perceived and accepted.

CRM tools are software applications designed to help businesses manage their interactions with customers and potential customers. They organize, track, and enable action on customer data, facilitating better customer relationships and sales processes. Examples are: HubSpot, Salesforce, Monday.com, Zendesk, Amazon CRM, etc...

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1

In which sector is your company operating?

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2

How many employees does your company have?

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3

How old are you?

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4

How would you describe your personal attitude towards technological innovations?

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5

Does your company currently use a CRM system?

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6

Does your company currently use a CRM system? - If yes, How satisfied are you with your CRM-system?

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7

Does your company currently use a CRM system? - If no, what are the reasons that keep you from implementing a CRM-system in your company?

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8

How do you generally think of the introduction of new technical (CMR) systems in your industry?

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9

Do you agree with the statement that the shipping and logistics industry is particularly conservative and hostile to new or modern technology?

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10

What emotional reactions does the discussion about technological changes (such as CRM systems) trigger in you?

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11

Do you have any other concerns or reasons currently speaking against the use of an advanced or specialized tech systems in your company?

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