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KANOA Brand Survey 2025

Dear Surfers,


We ask for your help - because only with your help can we tailor our services and products to your needs. Please take a few minutes to complete our anonymous questionnaire - it only takes about 5 minutes.


All text questions can be answered in English, German or French.


At the end, you will receive a 10% discount code directly and can enter into a raffle for a KANOA hardboard of the current collection by leaving your email.

Thank you very much for your support. Merci! Und Dankeschön!


Your KANOA Surfboards Team

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KANOA Brand Survey 2025

Gender:

Choose an answer

Age:

Choose an answer

Current residence:

Choose an answer

I surf...

Choose an answer

How long have you been surfing in the ocean?

Choose an answer

How long have you been surfing river waves?

Choose an answer

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KANOA Brand Survey 2025

Do you know our surf brand KANOA Surfboards?

Choose an answer

How familiar are you with KANOA products?

Wählen Sie eine Antwort

How likely is it that you would recommend "KANOA Surfboards" to friends or colleagues?

0 - Extremly unlikely,
10 - Extremely likely
Extremly unlikely
Extremely likely

Why would you (not) recommend us?

How do you know KANOA?

Choose one or more answers

For which level of surfing do you classify KANOA the most?

Choose the one answer that fits best

How would you describe your own surf level

Wählen Sie eine Antwort

What 3 words (positive or negative) would you use to describe KANOA?

What's the first thing that comes to mind?

How much do the following statements about KANOA agree with your opinion?

1 star = I do not agree at all 

5 stars = I fully agree

If you can't or don't want to answer any of the questions, please skip these non-mandatory answers.

KANOA offers great quality products

For "not specified" please skip question. 1 = don't agree at all / 5 = fully agree

KANOA offers great customer service

For "not specified" please skip question. 1 = don't agree at all / 5 = fully agree

KANOA is a leading riverboard brand

For "not specified" please skip question. 1 = don't agree at all / 5 = fully agree

KANOA is a sustainable surf brand

For "not specified" please skip question. 1 = don't agree at all / 5 = fully agree

KANOA is a premium surf brand

For "not specified" please skip question. 1 = don't agree at all / 5 = fully agree

KANOA is an innovative surfboard brand

For "not specified" please skip question. 1 = don't agree at all / 5 = fully agree

KANOA has a great design

For "not specified" please skip question. 1 = don't agree at all / 5 = fully agree

KANOA offers the best price performance

For "not specified" please skip question. 1 = don't agree at all / 5 = fully agree

What can we improve to make the brand even more interesting for you?

What can/should we do to WOW you? Which services or products would really excite you?

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KANOA Brand Survey 2025

Which channels/advice influence your surfboard buying decision

Choose one or more answers

Where have you noticed our products or brand before?

Multiple answers possible

How did you perceive the amount of KANOA advertising you saw this season?

Choose an answer

What content would you like to see more of from KANOA?

Multiple answers possible

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KANOA Brand Survey 2025

How important are the following characteristics of a surf brand to you?

Sustainability

1 - very unimportant / 5 - very important

Product quality

1 - very unimportant / 5 - very important

Product- & Brand-Design

1 - very unimportant / 5 - very important

Price

1 - very unimportant / 5 - very important

Brand image

1 - very unimportant / 5 - very important

Innovation (in Products & Services)

1 - very unimportant / 5 - very important

Customer service

1 - very unimportant / 5 - very important

Team riders

1 - very unimportant / 5 - very important

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KANOA Brand Survey 2025

Do you own a KANOA Surfboard?

Choose an answer





How do you rate KANOA Surfboards in these categories?

Quality & Durability

1 - not well finished / durable at all / 5 - very well finished / durable

Robust Rails, Nose & Tail

1 - not robust at all / 5 - very robust

Robust fin boxes

1 - not robust at all / 5 - very robust

The type of fin boxes (fin-system) installed

1 - not good at all / 5 - very good (for "not specified" skip question)

Performance/Shape

1 - not good at all / 5 - very good

Design

1 - not good at all / 5 - very good

In which areas can KANOA boards and accessories be improved?

Why would you buy (another) KANOA Surfboards product?

Yes / No and why? This answer is not mandatory.

Any additional thoughts, ideas, or feedback?

Feel free to answer in English / German or French

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KANOA Brand Survey 2025

THANKS FOR YOUR ANSWERS!


🌊 Here is your discount code:*

Simply apply at checkout to get 10% off your next purchase.

kanoasurvey10

*valid until 28.02.2026



🏆 Among all participants we will also raffle one KANOA hardboard (of your choice) from the current collection*


To enter the giveaway, please enter your email address in the next step. We will only use it for the giveaway to notify the winner via email.

*Participation and email information not required

Please enter your email address for raffle participation

So we can notify the winner

IMPORTANT: Please press SUBMIT even if you don't want to enter an email address.

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Thank you very much for participating! Danke für deine Teilnahme! Merci pour votre participation !