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Consumer Behaviour in JD Sport The Hague

This survey is aimed to explore the impact of JD Sport's physical environment on consumer behaviour.

It should take no longer than 5-10 minutes for completion.

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1

What is your age range?

Select one answer
2

What is your gender

Select one answer
3

How often do you visit JD Sports in The Hague

Select one answer
4

What is your main purpose for visiting JD Sports in The Hague?

Select one or more answers
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5

How would you rate the layout of JD Sports stores in terms of ease of navigation?

1 star being "Very Poor" and 5 stars being "Very Good"
6

Do you feel the aisles are spacious enough to move around comfortably?

1 star being "Strongly Disagree" and 5 stars being "Strongly Agree"
7

How would you describe the lighting in JD Sports stores?

Indicate which value you incline to
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0
Too dark
Just right
0
Just right
Too bright
8

Do you find the background music in JD Sports stores enjoyable?

1 star being "Strongly Disagree" and 5 stars being "Strongly Agree"
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9

How would you describe the volume of the background music?

Indicate which value you incline to. You can indicate it only on 1 bar as well.
0
Too quite
Perfect
0
Perfect
Too loud
10

Does the ambiance (music, temperature, decor) make you feel comfortable shopping at JD Sports?

1 star being "Not Comfortable at All" and 5 stars being "Very comfortable"
11

In this section you should indicate whether you agree or disagree with the following statements

Select one answer in each row
12

Based on your experience, how fast was the queuing line at the pay desk moving?

Indicate which value you incline to. You can indicate it only on 1 bar as well.
0
Too slow
Normal
0
Normal
Surprisingly fast
13

How much waiting in a queue to pay influences your decision to not purchase a product in JD Sports

1 star= It doesn't influence me at all; 5 stars= It influences me a lot
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14

How likely are you to make a purchase based on the store environment?

1 star being "Very Unlikely" and 5 stars being "Very Likely"
15

How often do you make unplanned purchases because of the store environment?

Select one answer
16

How likely are you to return to JD Sports because of the store environment?

1 star being "Very Unlikely" and 5 stars being "Very Likely"
17

What improvements would you suggest for the store environment?

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