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Pringles Market Research

Hi There

My name is Luc and I am studying International Business Studies in the Netherlands. I have to do a market research for a fictional publicity stunt done by the chips manufacturer named Pringles. The situation is the following: Pringles wants to redesign their chips and put images and messages on them. It is very similair to Sweathearts. They will also put a chip with a Mini Cooper on it in a few cans which will mean that that person has won a car. The questions in this questionnaire are made to show how succesfull the campaign could potentially be. 

Thanks for Helping me and please do not question the subject, I have my doubts about it as well...

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1

How old are you?

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2

Test show that the chips with the text and images are 100% unharmfull and fully edible. Would you consider eating them?

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3

How often do you eat Pringles?

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4

Are you willing to check every chip to see the message and potentially win a car?

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5

How much are you willing to spend on a can of Pringles?

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6

Will you consider buying the product when it has been launched?

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