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Rinaldi Group Marketing Survey
Can you help university students in a marketing research?
We promise you it won't take long :)
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Protetto
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1
Which is your gender identity?
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Female
Male
Other
2
How old are you?
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<18
19-25
26-35
36-45
>46
3
Which is your Employement status?
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Student
Employed
Unemployed
Home-maker
Retired
4
In which area of Italy do you live?
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North
Center
South and Islands
I do not live in Italy
5
How much importance do you give to sleep?
6
How many hours do you sleep per night?
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<7
7-8
8-9
>9
7
Have you ever heard of Rinaldi Group?
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Yes
No
8
Have you ever heard of Valflex mattresses?
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Yes
No
9
You know Valflex because:
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I have a Valflex mattress
I saw a TV advertising
I heard of it from families and friends
I saw it on social media and/or online
I don't know Valflex mattresses
10
Which of the following mattress brands do you know?
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Eminflex
Dorelan
Mentor
Baldiflex
Emma Mattresses
Ikea mattresses
11
What characteristics do you know/perceive about Eminflex?
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Premium cost
Low cost
High quality
Low quality
I don't know Eminflex mattresses
12
What characteristics do you know/perceive about Ikea Mattresses?
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Premium cost
Low cost
High quality
Low quality
I don't know Ikea mattresses
13
What characteristics do you know/perceive about Baldiflex?
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Premium cost
Low cost
High quality
Low quality
I don't know Baldiflex mattresses
14
What characteristics do you know/perceive about Dorelan?
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Premium cost
Low cost
High quality
Low quality
I don't know Dorelan mattresses
15
How much are you willing to pay for a mattress?
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< 200€
201€ - 500€
501€ - 800€
801€ - 1500€
> 1500€
16
If you had to look for a new mattress, where would you go?
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Online
Physical location
17
How much would the following aspects affect your choice when buying a mattress?
Rate your choice changing the order of the attributes (1-most important, 5-least important). Move the boxes of the attributes.
-
Price
-
Comfort
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Durability
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Sustainable materials
-
Brand reputation
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