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Marine protein supermarket (Enlish)
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1
Would you like to sell more or less shellfish in the future? (If more, please specify in the next question.)
One answer only
Yes
No
2
Could you please specify your answer from the previous question?
3
What are the main challenges in stocking and selling marine-based protein products (e.g., shellfish)? (Select all that apply)
Select all that apply
Low customer demand
High cost compared to traditional meat
Sourcing difficulties
Limited shelf life
Other (Please specify in the next question)
4
Could you please specify your answer from the previous question?
5
Have you observed any trends in consumer demand for alternative proteins, and do you see a requirement for more marine protein sources?
One answer only
Yes, demand for marine protein is increasing
Yes, but other alternatives (e.g., plant-based, insect protein) are more popular
No, customer interest remains low
No, we don’t We pay attention to this trend
6
How do you currently communicate the sustainability of marine proteins to customers? (Select all that apply)
Select all that apply
Clear sustainability labels (e.g., ASC, MSC certifications)
In-store promotions or campaigns
Staff education to assist customers
Digital or printed information (e.g., posters, QR codes)
We do not currently highlight sustainability
7
What marketing or product placement strategies have been most effective in increasing seafood sales in your store? (Select all that apply)
Select all that apply
Placing seafood near fresh produce and health-focused products
Promotional discounts or bundle deals
Sustainable seafood campaigns
Collaborations with local producers
8
Have you noticed a decline in meat sales over the past few years?
One answer only
Yes, significantly
Yes, but only slightly
No noticeable change
No, meat sales are still increasing
9
Are customers asking more frequently about the sustainability of meat products?
One answer only
Yes, significantly more than before
Yes, but only slightly more than before
No, about the same as before
No, customers rarely ask about sustainability
10
What are the prices for marine protein products (shellfish) compared to meat products in your store?
One answer only
More expensive than meat
Similar in price to meat
Cheaper than meat
Price varies greatly by product
11
Is stocking marine products harder than stocking meat-based products?
One answer only
Yes, due to storage and supply chain issues
Yes, due to low consumer demand
No, they are equally easy to stock
No, marine proteins are actually easier to stock
12
Would you consider campaigns to educate consumers about shellfish as a protein alternative?
One answer only
Yes, we are already working on this
Yes, if there was more consumer interest
Maybe, but other proteins are a priority
No, we don’t see a need for this
13
Have you noticed any trends in consumer preference for shellfish based on digestibility?
One answer only
Yes, customers prefer shellfish due to its lighter digestion
No, customers don’t mention digestibility concerns
We have not analyzed consumer trends on this topic
14
Would you be more likely to stock shellfish-based products that emphasize easy digestion or gut health benefits?
One answer only
Yes, if scientific claims support it
Maybe, if consumers show interest
No, digestibility is not a common concern
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