Global Dealer Survey

Anonymous survey

Together, we can shape the future of the Škoda retail experience. Your insights and ideas are invaluable in creating something truly exceptional. We invite you, our trusted partners, to take a few minutes to share your thoughts and help us build the next chapter—together.

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Global Dealer survey

1

Please indicate the country where you are located

Select one answer

Global Dealer survey

2

Which of the following descriptions best describes your role?

Select one answer

Store Manager / Managing Director

Sales Manager

Importer

Global Dealer survey

3

Please specify your location

Select one answer

City

Near a city (Suburban)

Countryside

Global Dealer survey

4

Please choose the type of your dealership

Select one or more answers

Full-function dealership (Sales + After sales)

Sales-only dealership

Used cars dealership

Other

Global Dealer survey

5

Please select the size of your dealership

Select one or more answers

90 square meters - 150 square meters

150 square meters - 250 square meters

250 square meters - 600 square meters

600 square meters +

Global Dealer survey

10

Are there any digital tools that could enhance and optimize our sales process?

e.g.: Application, Software, Content

Yes

No

Global Dealer survey

11

If yes which one?

For example: Artificial intelligence chatbot

Global Dealer survey

12

Do you own any additional tools, that have been useful to you?

Please list any other tools, different from those mentioned before

Global Dealer survey

13

If you have encountered any additional technical or usability issues with digital tools at your disposal? If so please describe them.

Global Dealer survey

14

What would be the best format for the showroom car configurator?

Select one answer

Global Dealer survey

15

What type of content do you find most useful for content screens?

Please consider both the interior and exterior of the showroom

Global Dealer survey

16

Would you want to have an option to display products and content from other non-automotive companies?

A form of additional income or partnership. e.g. Insurance company (Advertising space)

Yes

No

Global Dealer survey

20

Are there cultural or climate-specific needs that the global showroom design fails to address?

Global Dealer survey

21

Is there anything our competitors might be doing better than us in terms of showroom design that you are aware of?

Global Dealer survey

22

Global Dealer Survey

Please indicate the country where you are located

Which of the following descriptions best describes your role?

Please specify your location

Please choose the type of your dealership

Please select the size of your dealership

Which digital tools are you familiar with?

Which digital tools do you use?

How frequently are existing tools used by sales teams and customers?

Are you experiencing any technical or usability issues with any of the current digital touchpoints?

Are there any digital tools that could enhance and optimize our sales process?

If yes which one?

Do you own any additional tools, that have been useful to you?

If you have encountered any additional technical or usability issues with digital tools at your disposal? If so please describe them.

What would be the best format for the showroom car configurator?

What type of content do you find most useful for content screens?

Would you want to have an option to display products and content from other non-automotive companies?

Please rank the proposed additional experiences that could be developed as OPTIONAL items for ŠKODA dealers on a scale from 1 to 5 based on your level of interest on this and the following two pages.

Please rank the proposed additional experiences that could be developed as OPTIONAL items for ŠKODA dealers on a scale from 1 to 5 based on your level of interest.

Please rank the proposed additional experiences that could be developed as OPTIONAL items for ŠKODA dealers on a scale from 1 to 5 based on your level of interest.

Are there cultural or climate-specific needs that the global showroom design fails to address?

Is there anything our competitors might be doing better than us in terms of showroom design that you are aware of?

Is there anything else you'd like the Brand to provide guidance on, with the potential to include it in your showroom?