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Brand Performance Survey on Evaluating Loyalty Program Effectiveness
Dear Sir or Madam, please take a few minutes of your time to complete the following questionnaire.
Start
Secured
Survio
1
How likely are you to recommend Starbucks' loyalty program to a friend or family member?
Please rate your likelihood on a scale from 1 to 10 (1 being not likely at all and 10 being extremely likely).
2
Which of the following aspects do you value the most in Starbucks' loyalty program?
Please select the option that best reflects your preference.
Convenience of earning points
Variety of rewards offered
Exclusive member benefits
3
What suggestions do you have for improving Starbucks' loyalty program?
Please provide your suggestions in the text box below.
4
How satisfied are you with the overall customer experience provided by Starbucks' loyalty program?
Please rate your satisfaction on a scale from 1 to 10 (1 being extremely dissatisfied and 10 being extremely satisfied).
5
Have you ever redeemed any rewards from Starbucks' loyalty program?
Please select the option that applies to you.
Yes
No
6
What motivates you to remain loyal to Starbucks' brand through their loyalty program?
Please select the option that best describes your motivation.
Quality of products
Customer service
Rewards and benefits
7
What motivates you to remain loyal to Starbucks' brand through their loyalty program?
Please select the option that best describes your motivation.
Quality of products
Customer service
Rewards and benefits
8
What motivates you to remain loyal to Starbucks' brand through their loyalty program?
Please select the option that best describes your motivation.
Quality of products
Customer service
Rewards and benefits
9
In your opinion, how does Starbucks' loyalty program contribute to your overall customer retention with the brand?
Please provide your opinion in the text box below.
10
How frequently do you engage with Starbucks' loyalty program?
Please select the option that best fits your engagement level.
Daily
Weekly
Monthly
Rarely
11
Do you believe that Starbucks' loyalty program enhances your overall brand loyalty?
Please select the option that reflects your belief.
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
12
Would you recommend any changes to Starbucks' loyalty program to increase its effectiveness?
Please provide your recommendations in the text box below.
Submit