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Brand Performance Survey on Evaluating Loyalty Program Effectiveness

Dear Sir or Madam, please take a few minutes of your time to complete the following questionnaire.

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1

How likely are you to recommend Starbucks' loyalty program to a friend or family member?

Please rate your likelihood on a scale from 1 to 10 (1 being not likely at all and 10 being extremely likely).
2

Which of the following aspects do you value the most in Starbucks' loyalty program?

Please select the option that best reflects your preference.
3

What suggestions do you have for improving Starbucks' loyalty program?

Please provide your suggestions in the text box below.
4

How satisfied are you with the overall customer experience provided by Starbucks' loyalty program?

Please rate your satisfaction on a scale from 1 to 10 (1 being extremely dissatisfied and 10 being extremely satisfied).
5

Have you ever redeemed any rewards from Starbucks' loyalty program?

Please select the option that applies to you.
6

What motivates you to remain loyal to Starbucks' brand through their loyalty program?

Please select the option that best describes your motivation.
7

What motivates you to remain loyal to Starbucks' brand through their loyalty program?

Please select the option that best describes your motivation.
8

What motivates you to remain loyal to Starbucks' brand through their loyalty program?

Please select the option that best describes your motivation.
9

In your opinion, how does Starbucks' loyalty program contribute to your overall customer retention with the brand?

Please provide your opinion in the text box below.
10

How frequently do you engage with Starbucks' loyalty program?

Please select the option that best fits your engagement level.
11

Do you believe that Starbucks' loyalty program enhances your overall brand loyalty?

Please select the option that reflects your belief.
12

Would you recommend any changes to Starbucks' loyalty program to increase its effectiveness?

Please provide your recommendations in the text box below.