Consumer Food Choices and Social Media Survey

Please select the frequency at which you make food choices based on social media content.

Please rate the effectiveness of social media content in influencing your food choices, with 1 being not effective and 10 being very effective.

Please describe how social media content impacts your food behaviors.

Please indicate your level of trust in food recommendations from social media influencers.

Please select whether you have purchased a food product based on a social media post.

Please rate the level of engagement you have with food-related social media content, with 1 being low engagement and 10 being high engagement.

Please describe the key factors that make social media content effective in influencing your food decisions.

Please indicate whether you find user-generated posts helpful in discovering new food products.

Please indicate the importance of health-related information in social media posts when making your food choices.

Please share your age group to help us in demographic analysis. This question is optional.