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Thesis
Dear Sir or Madam, please take a few minutes of your time to complete the following questionnaire.
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1
Please read the 13 statements regarding Nestlé and indicate to what extent you agree or disagree with them. You can do so by choosing the option that best reflects your opinion using the following scale: 1= strongly disagree 2=disagree 3= partially disagree 4= partially agree 5= agree 6= strongly agree
Please select one answer in each row. Answer honestly and to the best of your ability and knowledge.
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1. Nestlé's social responsibility practices bring benefits for the company and communities.
2. Social responsibility practices are tools for Nestlé and communities for creating shared values to benefit all parties.
3. Nestlé's social responsibility practices are intended to help to solve societal problems along with profit-making activities.
4. Nestlé's social responsibility practices put shareholders and communities as partners and/or subjects to avoid conflictual relations.
5. Nestlé implements social responsibility practices since it is necessary for them to fulfill the company's and stakeholders' interests.
6. Nestlé's social responsibility practices are a part of the company's core business strategy.
7. Nestlé's social responsibility practices are a part of strategies to integrate and increase the company's business competitiveness.
8. Nestlé's social responsibility practices are not only capable to help to solve societal problems within communities but also within the company.
9. Nestlé's social responsibility practices can bring benefits and maintain the company's business sustainability in the long term.
10. Nestlé's social responsibility practices can bring long term impact for the company.
11. Nestlé's social responsibility practices are conducted based on internal and external considerations.
12. Nestlé's social responsibility practices are executed by integrating business with social prosperity which affects company's profitability.
13. External and internal parties can benefit from the Nestlé's social responsibility practices.
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How often do you purchase Nestlé products? Choose an option that best reflects your shopping pattern. You can do so according to the following scale: 1 = Never 2 = Rarely (once a year or less) 3 = Once per month 4 = Every 2 weeks 5 = 1 to 2 times a week 6 = almost daily (3+ times a week)
Select one answer in each row.
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Purchase frequency due to Creating Shared Value (CSV) considerations
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Please indicate your age.
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Please indicate your gender.
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