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Survey

Dear Super U or Carrefour employee,

For my graduation thesis on the market positioning of Oma’s Soep in France, I would like to gain insights from your perspective regarding the soup category and the role of Oma’s Soep on the shelves. As someone working on the shop floor, you have valuable knowledge and experience, and your input would be extremely helpful.

The survey takes only 3 to 5 minutes to complete, and all responses are completely anonymous.


Thank you very much for your time and support.

Juliette Walther

International Business Management student in the Netherlands

Beveiligd
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Grandma's Soup
1

Which supermarket chain do you work for?

Select one answer
2

What is your role within the supermarkt?

Select one answer
3

Which soup brands sell best in your store, and why do you think they are popular?

Open question
4

What type of customer most frequently buys ready-to-eat soup?

E.g. age group, household situation, time of the day
5

What do you believe are the most important factors for customers when choosing a soup brand?

Select up to 3 answers
6

How important do customers consider a brand's social impact or sustainibility when making a purchase decision?

1 stat = not important at all, 5 stars = very important
7

How does the presentation or promotion of Grandma's Soup stand out compared to other brands on the self?

Open question
8

What could Grandma's Soup improve to increase sales in your store?

Open question
Thank you for your time and support!

I would appreciate it if you could share this survey with your colleagues.