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Questionnaire

Thank you for taking the time to answer these questions. The survey is entirely anonymous and will take about 12 - 15 minutes of your time. Its focus lies on grocery store products and aims to enhance our understanding of how discounts influence consumer behavior. Participation is entirely voluntary, and you may choose to withdraw at any time. However, we highly value your insights and therefore encourage you to complete the survey. Please feel free to share it with anyone who may be interested in contributing.

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Survio
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Survey on Consumer Behavior
1

Are you the one who is responsible for grocery shopping in your household?

2

Do you generally pay attention to discounted products when shopping?

If the previous two questions do not apply to you, please do not continue to take part in the survey. Thank you for your participation and your understanding!

3

Have you actively purchased discounted products within the last 3 months?

4

What was the last discounted product you purchased?

5

Do you keep yourself updated regarding the sales dates in grocery stores?

6

In which product categories do you particularly pay attention to price reductions?

Please select all that apply
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Survey on Consumer Behavior
7

Are there any brands you only buy when its products are discounted?

Please select one option
8

How often do discounts influence your decisions to purchase a product?

Please select one option.
9

What is the main reason you decide to buy a discounted product?

I buy it because...
10

Have you ever bought a product you otherwise would not have bought because it was discounted?

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Survey on Consumer Behavior
11

Do you believe discounted products have a higher or lower demand?

I believe this...
12

Does you expectation of a product's durability change when it is on sale?

Please select one option.
13

How do discounts change your perception of a products quality?

Please select one option.
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Survey on Consumer Behavior
14

Imagine you are at your usual grocery store. You want to buy a certain product, but know that this specific product is reduced at another store. Would you rather go to the other store?

I would...
15

How likely are you to purchase a full-priced product after having previously received discounts from the same product?

Please select one option.
16

How likely are you to stay loyal to a brand or store if they stop offering discounts in the future?

Please select one option.
17

How often do you return to a specific brand or store because of its discounts?

Please select one option.
18

How important are regular discounts in your decision to continue purchasing from a brand or store?

Please select one option.
19

How old are you?

20

What is your gender?

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