Perceived Consumer Free Will
1
How old are you?
Select one answer
2
What is your gender?
Select one answer
3
What is your country of residence?
4
To what extent do you feel that your purchase decisions are influenced by branding rather than just your own preferences?
"Branding" refers to how a company tries to create an image and feeling around its products or services. E.g. ads, social media presence, product design, brand stories, in-store experience, word-of-mouth, communities tied to a brand, etc.
5
Do you think brands use emotional triggers to influence your purchasing behaviour?
Emotional triggers can include nostalgia, romance, a sense of belonging, status, fear, etc.
6
Name your favourite brand: Which emotions do you associate with it?
For example, the protein powder brand Optimum Nutrition might be associated with emotions like "determination" and "achievement".
7
Have you ever defended a brand or felt upset when someone criticised a brand you like?
For example, an Apple user may feel the need to defend the brand when someone says iPhones are overpriced and not innovative.
8
How often do you buy a brand out of habit, rather than actively choosing it?
Think about everyday products like toilet paper, cleaning supplies, toothpaste, milk, etc. - things you may buy automatically without much thinking.
9
Name one of your favourite brands. Now, without looking it up, why do you like it?
For instance, you may like Rolex for its prestige, Apple because of the user experience, or Lego for its creativity and fun.
10
When choosing products in the same category as your favourite brand, how often do you consider other brands?
Select one answer
11
When you buy from a brand that reflects your identity (e.g. sophisticated, healthy, innovative, eco-conscious, etc.), how much do you feel it is your own choice, versus the brand's influence?
For instance, an individual buys from a brand like IKEA for its minimalist design - how much of this choice is based on personal preference, and how much is influenced by the brand’s image?
12
Have you ever felt guilty about a purchase, but justified it afterwards because of your brand loyalty?
For instance, you might feel guilty about purchasing an expensive item you didn’t really need, but reassure yourself with your trust or affection for the brand.
13
Do you believe that brands can influence consumers' free will? Why or why not?
Explain your opinion please
14
Has peer pressure or other social factors ever influenced your buying choices?
Select one answer
Thank you so much for taking the time to participate in this survey. Your input is much appreciated. :)