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Chocolate Consumer Survey Milka

Thank you for participating in this short survey. We are gathering opinions about small Milka tablets and new product concepts in Belgium. The survey will take about 5–7 minutes to complete. Your answers are anonymous and will be used for research purposes only.

Users of SurveyCircle.com receive points for their participation, which they can use to recruit respondents for free.

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Chocolate Consumer Survey
1

Are you 18+?

Choose one answer
2

I consent to participate

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Chocolate Consumer Survey
3

How old are you?

Choose one answer
4

What is your gender?

Choose one answer
5

Do you live in Belgium

Choose one answer
6

What is your household situation?

Choose one answer
7

How often do you consume chocolate?

Choose one answer
Chocolate Consumer Survey
8

Which chocolate brands are you familiar with?

(Multiple answers possible)
9

Which brands do you usually buy?

More answers possible
10

How familiar are you with Milka’s smaller tablet range (90-100g)?

Choose one answer
11

How would you rate Milka’s small tablets on the following product aspects? (1 = Very Poor, 5 = Excellent)

Choose one answer in each row
12

How would you rate Milka’s small tablets on the following aspects? (1 = Very Poor, 5 = Excellent)

Choose one answer in each row
Chocolate Consumer Survey
13

Where do you buy groceries?

Multiple answers possible
14

Would you like to see Milka's small tablets available at Aldi or Lidl?

Choose one answer
15

If Milka tablets were available at Aldi or Lidl, how likely would you be to purchase them there?

Choose one answer
16

Will your perceived value of Milka be different when seen in Aldi/Lidl compared to Carrefour/Delhaize/Colruyt?

Choose one answer
Chocolate Consumer Survey
17

If Milka tablets were offered at a discount when purchased together with Milka bakery products (e.g., cake or cookies), how attractive would this offer be to you?

Choose one answer
18

How attractive would you find the following promotion types? (1 = not appealing at all, 5 = very appealing)

Choose one answer in each row
19

If such promotions were offered, how likely would you be to try Milka tablets together with bakery products?

Choose one answer
20

Which type of promotion would most influence you to buy both Milka bakery products and tablets?

Choose one answer
Chocolate Consumer Survey
21

How important are the following factors when buying chocolate? (1 = Not Important, 5 = Very Important)

Choose one answer in each row
22

How interested would you be in trying the following Milka product innovations? (1 = not interested at all, 5 = very interested)

Choose one answer in each row
23

Does the fair trade label “Cocoa Life” shown on the packaging of Milka products impact your buying behaviour?

Choose one answer
24

What type of new Milka chocolate tablet would you most like to see in Belgian supermarkets?

Chocolate Consumer Survey
25

In your own words, what would make you buy Milka tablets more often?

Chocolate Consumer Survey

Thank you for participating!

*SurveyCircle Code:  HRZN-HYR2-XKQC-2811