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Survey Premium men bags

We are Lisa and Féline, students at TMO Fashion Business School, and we are currently working on our thesis in collaboration with Keen on Design. Keen has designed a bag, and as part of our research, we are mapping out the needs and interests of the target audience.

Your opinion is of great value to us, and we truly appreciate your participation. The survey will take approximately 5 minutes to complete. Your answers will remain completely anonymous and will only be used for our research.

Thank you in advance for completing this survey!

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1

What is your age?

Select one or more answers
2

What are your interests in your free time?

3

Where do you usually shop?

4

How often do you buy a bag?

Select one or more answers
5

For what occasions do you usually use a bag?

Select one or more answers
6

Do you prefer shopping online or in-store for a bag?

Select one or more answers
7

Wich stores/brands do you prefer when purchasing a bag?

8

If you use a bag for both work and personal use, what color appeals to you the most?

9

What makes a bag "premium" to you? Explanation: A premium bag is made from high-quality materials, has a luxurious finish, and offers extra comfort and functionality. It is a durable, stylish bag with attention to detail – designed to last and stand out.

10

How important is sustainability to you?

Select one or more answers
11

Wich social media platforms do you use frequently?

Select one or more answers
12

What is your favorite brand to follow on social media (not a bag brand), and why?

13

Questions about the Daypack Bag

Below you will see several photos of the Daypack bag. The Daypack is the perfect bag for work, sports, and travel. This versatile backpack seamlessly fits all your activities into one sleek design. With a smart interior, it features separate compartments for shoes and workout clothes, so you can head straight to the gym or your next adventure after work. Your laptop and tablet (up to 15.6 inches) are safely stored in the padded back compartment, along with convenient storage for chargers, pens, and cards. A hidden zippered pocket protects your valuables, and a wide strap allows you to attach the bag easily to your trolley. The bag can be carried as a backpack or a business bag and offers comfort thanks to padded shoulder straps, an adjustable chest strap, and sturdy handles. Made from sustainable cactus leather and recycled nylon, it is weather-resistant, breathable, and stylish. Everything you need in one bag.
14

What kind of feeling do you get from this bag?

15

What price would you be willing to pay for this bag?

16

What do you think of the design? Or do you miss something in the design?

17

Would you consider buying this bag if you saw it in a store? Why or why not?

18

Did any particular brands come to your mind when you saw this bag? ( doesn't have to be a bag brand)

19

Would you consider buying a non-leather bag instead of a leather one?

Select one or more answers
20

What would be a reason for you to buy this bag?

We have received your response! Thank you for completing our survey your input is highly valuable and has helped us move forward with our research.

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