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Positioning Questionnaire Amstel

Dear Sir / Madam,

For my study I created a short questionnaire to figure out what people think of the beer brand Amstel. Amstel is a well-known beer brand and is produced by Heineken. I would appreciate your participation.

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Are you familiar with the brand Amstel?

How did you come to know about Amstel?

What attributes according to you are most important for the consumers of Amstel? (several answers possible)

How has been the experience with the usage of Amstel?

Is Amstel your favorite beer brand?

What criteria affects your buying decision of Amstel?

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