Enquête English
Thank you for taking the time to complete this survey. Your input is highly valued.
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PHI international Enquete
1
Welcome, please state on whose behalf you are completing this survey
What is the size of the company and the number of employees?
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PHI international Enquete
2
Can you recognize the PHI International logo?
To what extent do you immediately recognize PHI International based on its style, tone of voice, or visual identity (such as colors, logo, or messaging)?
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PHI international Enquete
3
Which product categories do you associate with PHI International?
Kies één of meer antwoorden
Footballs (Diverse)
Textile (Clothing,Socks,Underwear)
Accessories (Keychains,Statues)
Headwear
Bagcollections
HomeDeco
Anders (specificeer alstublieft)
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PHI international Enquete
4
What made you decide to order the selected products with PHI?
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PHI international Enquete
5
What is your opinion on how PHI International communicates its custom-made products?
Think about the information you receive through the website, social media, or email contact, Phone contact.
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PHI international Enquete
6
How clear do you find the (online) communication about PHI International’s product range?
Think about the information you receive through the website, social media, or email contact and phone contact.
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PHI international Enquete
7
How do you perceive PHI International’s communication about its custom-made products and product offering? What is your experience, how clear is it, and how could it be improved?
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8
How would you describe the role of PHI International within the international sports merchandise market?
Kies één of meer antwoorden
A brand that primarily operates as a licensee of football clubs.
An independent supplier of sports merchandise.
Anders (specificeer alstublieft)
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PHI international Enquete
9
Why do you (or don’t you) see PHI International as an independent supplier of sports merchandise, separate from its role as a license partner? Could you specify?
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10
Through which channels do you usually search for sports merchandise suppliers?
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Google / Search engines
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LinkedIn/ social media platforms
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Trade fairs
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Direct mailings/email campaigns
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Website
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Online advertisements
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PHI international Enquete
11
How often have you seen something online about PHI International in recent months that you clearly remembered?
By “something you clearly remembered,” we mean content or messages you consciously noticed and remembered
Never
1-2 times
Monthly
Weekly
Daily
Anders (specificeer alstublieft)
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12
What did you remember and what was your experience?
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13
How has this visibility influenced your perception of PHI International?
By perception, we mean the image you have of PHI International as a brand. This includes aspects such as reliability, professionalism, recognizability, and appearance
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14
Which online communication from PHI (such as LinkedIn posts, website content, or Mail contact) has contributed to a positive or negative impression of the brand, in your opinion?
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15
How would you rate your experience with PHI International’s website in terms of the following aspects? (1 = Very poor, 10 = Excellent)
Think about: Ease of navigation, Clarity of information and Visual design.
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16
Could you describe your experience and suggest any improvements for the website?
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17
Concluded: What are the most important factors influencing your perception of PHI International as a brand and its product offering?
What concrete actions could PHI International take to improve these factors?
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