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Starbucks App

Dear ladies and gentleman,


My name is Lisa, and I am a student at THI currently conducting research on the impact of gamification features on customer behavior. As part of my study, I am focusing on the Starbucks app and its gamification elements, such as the Starbucks Rewards program, personalized challenges, and promotional games.


I kindly request your participation in a short survey designed to gather insights of your experience as a user of the Starbucks app. Your feedback will contribute to a better understanding of how gamification influences customer engagement and purchase behavior.


Please note that your participation in this survey is entirely voluntary and will take approximately 10 minutes to complete. Rest assured that your responses will be kept strictly confidential and will only be used for academic research purposes.


Thank you for your time and support in helping me with my research. Your input is invaluable, and I genuinely appreciate your willingness to share your experiences.


Best regards,


Lisa Nguyen 

Technische Hochschule Ingolstadt

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1

Which category includes your age?

2

How would you describe your gender identity?

3

What is your current employment status?

4

How often do you visit Starbucks?

0
Rarely
Often
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5

How long have you been using the Starbucks app?

6

How frequently do you use the app?

0
Rarely
Frequently
7

What are your main reasons for using the app?

Select one or more answers
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8

Were you aware of the gamification features in the Starbucks app, such as the Starbucks Rewards program, personalized challenges, and promotional games?

9

If yes, how did you learn about these features?

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10

Has the Starbucks Rewards program influenced your decision to make more purchases at Starbucks?

11

Have promotional games or personalized challenges motivated you to visit Starbucks more frequently or try new products?

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12

How much do you enjoy the gamification elements in the Starbucks app?

0
Not at all
Very much
13

How satisfied are you with the Starbucks Rewards program?

0
Not at all
Very
14

What aspects of the gamification features do you like the most?

15

What improvements, if any, would you suggest for the gamification elements in the app?

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16

How likely are you to recommend the Starbucks app to friends and family?

0
Not at all
Very likely
17

Has the Starbucks app, including its gamification features, increased your loyalty to the Starbucks brand?

Select one answer
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18

Please provide any additional comments or feedback regarding the Starbucks app and its gamification features.

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Thank you for your participation!

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