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How customer perception affects brand reputation

For my final thesis, I am conducting a research project on the impact of client perception on the business reputation, with a particular focus on the corporate social responsibility (CSR).

The aim of the research is to evaluate the effectiveness of implementing CSR initiatives in shaping the perception of clients and enhancing the business reputation. This study will delve into how clients perceive CSR practices within businesses and how these perceptions influence their overall perception of the company's reputation.

Protetto
How customer perception affects brand reputation
1

What gender do you identify with?

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2

What is your age

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3

Country of Origin

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4

What is your profession?

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How customer perception affects brand reputation
5

Have you ever heard of "corporate social responsibility"

Corporate Social Responsibility (CSR) is commonly defined as a business model in which companies integrate social and environmental concerns in their business operations and interactions with their stakeholders instead of only considering economic profits.
6

How much importance do you give to the sustainability of a brand when buying goods?

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7

Have you ever chosen to purchase products from a specific brand because of its sustainable practices or social reputation?

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8

Have you ever purchased a product knowing that the company produces it in an unsustainable way?

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9

How much does your perception of a brand influence your overall opinion of its reputation?

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10

Would you be more likely to buy the same product at the same price from a sustainable brand rather than from one that is not?

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How customer perception affects brand reputation
11

Have you ever purchased a product aware that the company did not follow sustainable practices in its production?

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12

Have you ever changed your buying intentions as a result of negative information regarding a company’s reputation?

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13

If you learned about unethical or unsustainable brand behavior, would you change your opinion about it?

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14

Would you be more loyal to a brand that is committed to being sustainable?

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15

After learning about the Ferragni-Balocco scandal, would you buy other products sponsored by Chiara ferragni?

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