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Brand Identity Design

Dear Sir or Madam, please take a few minutes of your time to complete the following questionnaire.

Secured
1

Email Address

Write an e-mail in the correct format
2

Brand Name

3

Products and Services offered

List as many as possible services/products offered.
4

Motto/tagline

Slogan of the brand
5

How will you describe your brand to a complete stranger

Think of it as a 2 paragraph introduction of your brand to anyone.
6

Do you have an existing logo?

Select 1 answer
7

If yes, why do you want it changed?

8

Target Audience of the brand?

Which category of people will your brand ,pay likely resonate with ?
9

What industry do your target audience belong ?

10

Why would you target Audience need to reach out to your brand?

Think of it as their pain point, their need you are taking care of!
11

Communication Channel of the brand

Select one or more answers
12

Name 3 Brands closely related to your brand!

Think of it as 3 people currently doing some or all of what your brand will be doing
13

Do you consider the above mentioned brand(s) a competitor in the industry?

Select one or more answers
14

List your Brand Values

Think of it as three words that can be used to qualify your brand that makes it stand out from your competitor
15

Social media handles

List as many as possible
16

On which social media platform are you most active?

17

Has any logo ever stood out to you? Mention it !

18

Pick one of the two

Select one or more answers
19

Pick one of the two

Select 1 answer
20

Pick one of the two

Select 1 answer
21

Pick one of the two

Select one or more answers
22

What's the primary goal for this branding operation ?

Select one or more answers
23

Anything else you'd love to add?

24

The Branding operation will take a minimum of 2 weeks, is that fine by you?

Select 1 answer
25

Do you have any design preference?

Say a particular colour, font or something?
26

At the end of the service you'd get a report of your brand analysis, PNG format of logo, brand guidelines, 2 fliers and continued support (discounted flier offers) for 3 months . The whole branding operation is pegged at #150,000, how much will you be willing to pay for the service.