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Brand Identity Design
Dear Sir or Madam, please take a few minutes of your time to complete the following questionnaire.
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1
Email Address
Write an e-mail in the correct format
2
Brand Name
3
Products and Services offered
List as many as possible services/products offered.
4
Motto/tagline
Slogan of the brand
5
How will you describe your brand to a complete stranger
Think of it as a 2 paragraph introduction of your brand to anyone.
6
Do you have an existing logo?
Select 1 answer
Yes
No
7
If yes, why do you want it changed?
8
Target Audience of the brand?
Which category of people will your brand ,pay likely resonate with ?
9
What industry do your target audience belong ?
10
Why would you target Audience need to reach out to your brand?
Think of it as their pain point, their need you are taking care of!
11
Communication Channel of the brand
Select one or more answers
Digital
Print
Both
12
Name 3 Brands closely related to your brand!
Think of it as 3 people currently doing some or all of what your brand will be doing
13
Do you consider the above mentioned brand(s) a competitor in the industry?
Select one or more answers
Yes
No
Not really
14
List your Brand Values
Think of it as three words that can be used to qualify your brand that makes it stand out from your competitor
Answer 1
Answer 2
15
Social media handles
List as many as possible
16
On which social media platform are you most active?
17
Has any logo ever stood out to you? Mention it !
18
Pick one of the two
Select one or more answers
Professional
Friendly
19
Pick one of the two
Select 1 answer
Modern
Classic
20
Pick one of the two
Select 1 answer
Minimalist/Simple
Well Detailed
21
Pick one of the two
Select one or more answers
Formal
Informal
22
What's the primary goal for this branding operation ?
Select one or more answers
Attract new customers
Increase Brand recognition
Establish thought leadership
23
Anything else you'd love to add?
24
The Branding operation will take a minimum of 2 weeks, is that fine by you?
Select 1 answer
Yes
No
Maybe
25
Do you have any design preference?
Say a particular colour, font or something?
26
At the end of the service you'd get a report of your brand analysis, PNG format of logo, brand guidelines, 2 fliers and continued support (discounted flier offers) for 3 months . The whole branding operation is pegged at #150,000, how much will you be willing to pay for the service.
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