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Non-Business Travel Survey

Please take a few minutes of your time to complete the following questionnaire.


This research is being conducted as part of an academic study to investigating UK residents preferences around travel within the UK for non-business purposes.


Participation in this survey is voluntary and all responses will remain both anonymous and confidential. This survey will take approximately 10 minutes to complete.


You do not need to do anything before completing this survey. This activity is low risk and no disadvantages have been identified by participating.


Data collected from this survey will only be used for academic purposes and will be conducted in accordance with the Market Research Society's 2023 Code of Conduct.


Informed Consent Section

The purpose and details of this study have been explained to me.

I have had an opportunity to ask questions about my participation, and can still do so by emailing L.Patel-23@student.lboro.ac.uk.

I understand that taking part in the survey is anonymous; only non-identifying demographic information will be collected.

I understand that I am under no obligation to take part in the study and can withdraw during the survey by closing the browser but will not be able to withdraw once my responses have been submitted.



Leah Patel (Main investigator), Loughborough Business School, Loughborough University, Loughborough, Leicestershire, LE11 3TU, L.Patel-23@student.lboro.ac.uk

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Non-Business Travel Preferences
1

What is your gender?

Select 1 answer
2

What is your age range?

Select 1 answer
3

What is your marital status?

Select one answer
4

Which of the following categories best describes your employment status?

Select one answer
5

What was your combined household income in the last year?

Select one answer
6

Where is your primary place of residence located?

Select one answer
7

What Social Media Channels do you use?

Select one or more answers
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Non-Business Travel Preferences
8

How long would you book a UK stay for?

Select one answer
9

How many times have you travelled in the past 12 months anywhere?

Select 1 answer
10

How many times have you travelled in the past 12 months within the UK?

Select 1 answer
11

Where was the most common place you have travelled in the UK located?

Select one answer
12

What is the main reason for your travels in the UK?

Select 1 answer
13

Who do you most commonly travel with on your UK based trips?

Select 1 answer
14

Which type of activities do you enjoy while travelling?

Select one answer
15

What influences your choice of travel destination?

e.g. culture, hotel/flight cost etc.
16

What time of year are you most likely to travel?

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Non-Business Travel Preferences
17

What type of accommodation do you prefer for your UK trips and why?

18

What factors influence the choice you make on accommodation?

Select one or more answers
19

Which of the factors from the previous question is the most important to you, and why?

20

How do you book your accommodation?

Select one or more answers
21

What platforms do you rely on when researching for accommodation?

Select one or more answers
22

Which communication/social media platforms influence your decisions on which accommodations to book?

Select one or more answers
23

What is the maximum price you would be willing to pay for accommodation per night (£s)?

Select one answer
24

For the price selected in the previous question, what amenities/services do you expect?

Please select all that apply
25

Using the same criteria as the question above, what is the MINIMUM you would expect from any HOTEL's amenities/services?

Please select all that apply
26

What channels do you prefer marketing communications e.g. hotel offers to be sent?

Select one or more answers
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Non-Business Travel Preferences
27

How likely are you to stay in a Luxury Hotel while travelling?

Indicate which value you incline to
0
Highly Unlikely
Highly Likely
28

How likely are you to stay in a Budget Hotel while travelling?

Indicate which value you incline to
0
Highly Unlikely
Highly Likely
29

How likely are you to stay in a Mid-Range Hotel while travelling?

Indicate which value you incline to
0
Highly Unlikely
Highly Likely
30

How likely are you to stay in a Boutique Hotel while travelling?

Indicate which value you incline to
0
Highly Unlikely
Highly Likely
31

How likely are you to stay in a Bed and Breakfast/B&B while travelling?

Indicate which value you incline to
0
Highly Unlikely
Highly Likely
32

How likely are you to stay in an Airbnb while travelling?

Indicate which value you incline to
0
Highly Unlikely
Highly Likely
33

How likely are you to stay in a hostel while travelling?

Indicate which value you incline to
0
Highly Unlikely
Highly Likely
34

What factors influence the choice you make when choosing a hotel for trips?

Select one or more answers
35

When staying at a hotel, what factors do you believe would influence you to return to the same hotel brands in the future?

36

Have you heard of the brand Marriott?

Select one answer
37

What do you think of when you hear the name “Marriott” and why?

38

What types of hotel do you associate the Marriott brand with?

Select one or more answers
39

Were you aware of all the different types of hotel (Luxury, Premium, Select, Midscale, Longer Stays), within Marriott's portfolio as shown by the image below?

Select one answer
question image
40

Which of these were you aware that Marriott has?

Select one or more answers
41

Now knowing the options available, does this make you more inclined to consider a Marriott hotel when booking your next trip?

Select one answer
42

Have you stayed in a Marriott accommodation before? If so, what was your experience like? Would you return and why?

If you have not stayed in a Marriott accommodation before, please leave the question blank.
43

If you’ve never stayed at a Marriott property, what has stopped you from booking with them?

If you have stayed in a Marriott accommodation before, please leave the question blank.
44

What else could Marriott do to appeal to leisure travellers like yourself?

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