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Survey for Potential Consumers for Stëlz in Barcelona
Dear Sir or Madam, please take a few minutes of your time to complete the following questionnaire.
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1
What is your age?
Select one or more answers
18-21
22-25
26-30
30+
2
What is your gender?
Select one or more answers
Male
Female
Non-binary / Other
3
What is your current occupation?
Select one or more answers
Student
Employed (young professional)
Job seeker
Other
4
What is your estimated monthly income?
Select one or more answers
Less than €1000
€1000 - €2000
€2000 - €3000
More than €3000
5
Which neighborhood do you live in in Barcelona?
Select one or more answers
El Born
Eixample
Barceloneta
Gràcia
Other
6
How often do you visit venues like bars, clubs, and beach clubs per month?
Select one or more answers
Never
1-2 times
3-5 times
6+ times
7
Are you familiar with the concept of hard seltzer?
Select one answer
Yes
No
8
What are your main considerations when choosing an alcoholic drink? (Price, taste, calories, alcohol content, sustainability, etc.)
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Price
Taste
Calories
Alcohol content
Sustainability
Brand reputation
Availability (where it is sold)
Trendiness / Popularity
Health benefits
Packaging & design
Other:
9
How important is a healthy lifestyle to you when choosing an alcoholic drink?
10
How important is sustainability when choosing a drink brand?
11
Which of the following statements best describes you?
Select one or more answers
I like experimenting with new drinks
I usually choose well-known brands
I drink mostly to enjoy the social experience
Other:
12
How often do you drink alcoholic beverages per month?
Select one or more answers
Never
1-2 times
3-5 times
6+ times
13
In what situations do you usually drink alcohol?
Multiple answers possible
Going out / nightlife
Festivals / events
At the beach
At home with friends
14
How important are low-calorie and sugar-free drinks to your choice?
15
How important is branding and design when choosing an alcoholic drink?
16
How much are you willing to pay for a premium hard seltzer (33cl)?
Select one or more answers
Less than €2
€2-3
€3-4
More than €4
17
Where do you usually buy alcoholic beverages?
Multiple answers possible
Supermarkets (Mercadona, Carrefour, Lidl)
Hospitality (bars, clubs, beach clubs)
Online via e-commerce
Organic / premium stores
Nightshops
18
What would convince you the most to try Stëlz?
Select one or more answers
Free samples
Discount or promotion
Influencer recommendation
Availability in my favorite bar/club
19
How attractive do you find a low-calorie, sugar-free, and natural alcoholic beverage?
20
Where would you like to buy Stëlz in Barcelona?
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