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How can a target group effectively be reached?

Thank you for taking the time to fill in this qustionnaire! You will be asked 18 short (and mostly multiple choice) questions, which will be about your behaviour on social media. Answer the questions to your truth: there is no right or wrong!

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How can a target group effectively be reached?

1

Please select your age

Choose one option:

18-24

25-30

30-40

40-65

65+

How can a target group effectively be reached?

2

Please select your gender

Choose one option:

Man

Woman

Other:

How can a target group effectively be reached?

3

How long have you been living in the Netherlands?

Choose one option:

Less than a year

1-2 years

2-5 years

More than five years

How can a target group effectively be reached?

4

Which social media platforms do you use regularly?

Choose all that apply to your usage

YouTube

Instagram

LinkedIn

Facebook

TikTok

X (formerly Twitter)

Other:

How can a target group effectively be reached?

5

Why do you primarly use social media?

Choose up to three

To find information

Gathering inspiration or motivation

Relaxation / entertainment

Staying in touch with others

Education (such as languages or skill development)

Discovering products or services

Understanding culture

How can a target group effectively be reached?

6

How important are the following content formats to you on social media? Short videos (max. 1 minute)

1 star = Not important at all 5 stars = Very important

How can a target group effectively be reached?

7

How important are the following content formats to you on social media? Carousel posts (multiple slides)

1 star = Not important at all 5 stars = Very important

How can a target group effectively be reached?

8

How important are the following content formats to you on social media? Informative text with images

1 star = Not important at all 5 stars = Very important

How can a target group effectively be reached?

9

How important are the following content formats to you on social media? Posts with humor or personal tone

1 star = Not important at all 5 stars = Very important

How can a target group effectively be reached?

10

What makes you stop scrolling and pay attention to a post?

(Select all that apply)

Familiar face or influencer

Clear title or headline

Appealing visual design

Useful or inspiring content

Humor or emotional connection

Other:

How can a target group effectively be reached?

11

How important are the following content formats to you on social media? Well-known brands

1 star = Not at all 5 stars = Completely

How can a target group effectively be reached?

12

How important are the following content formats to you on social media? Independent influencers

1 star = Not at all 5 stars = Completely

How can a target group effectively be reached?

13

How important are the following content formats to you on social media? Friends / personal contacts

1 star = Not at all 5 stars = Completely

How can a target group effectively be reached?

14

What makes content trustworthy to you?

(Select all that apply)

Transparency about sponsorships

Authentic and honest messaging

Familiar face

Clear and informative content

No commercial agenda

Other

How can a target group effectively be reached?

15

What annoys you most about social media?

(Select all that apply)

Too many ads

Irrelevant or repeated posts

Fake news or unclear promotions

Poor language or confusing layout

Long or boring videos

Too many notifications

Lack of transparency

Other:

How can a target group effectively be reached?

16

Have you ever blocked or unfollowed accounts due to frustration?

Choose one answer

Yes

No

Don't remember

How can a target group effectively be reached?

17

What kind of social media content would help you most in your daily life in the Netherlands?

Think about formats, themes, topics, etc.