Purpose of the research:
I am conducting research on social media and travel for my master's thesis. This study aims to gather insights from Gen Z travelers on how social media influences their travel preferences, particularly in relation to luxury and personalization. Your input will help shape how travel agencies adapt their offerings to meet your expectations.
Do you have to take part?
No – taking part in this survey is completely voluntary. All responses are anonymous and confidential. Your data will be used only for academic research purposes and cannot be traced back to you.
Instructions:
This survey includes questions about your travel habits, preferences and how you interact with travel content on social media. It will take less than 5 minutes to complete. Please answer all questions, honestly there are no right or wrong answers. Your responses will help travel agencies better understand how Gen Z defines luxury and personalization in travel.
Thank you in advance for your time and contribution to this research!