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Emotion-based packaging in supermarkets

Hi! I’m doing a small design research project about how we experience grocery shopping. Most supermarkets label products with brand names, logos, and product types. But what if the products were labeled based on how they make you feel, or what they do for your body and mind?

Imagine walking into a store and seeing:

Spinach labeled as “Inner Strength”

Chocolate as “Stress Relief Boost”

Bread as “Power Foundation”

Tea as “Calm in a Cup”

Instead of focusing on the product name or brand, this idea is about connecting to your emotions and how a product makes you feel. I aim to test whether this labeling could influence how people shop and think about their food choices.

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1

What is your gender?

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2

How old are you?

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3

Have you ever thought about how product names or packaging influence your grocery choices?

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4

What is your first reaction to these emotion-based product labels?

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5

Which product label caught your attention most? Why?

6

Do these emotional or health-focused labels make you feel more personally connected to the product?

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7

Would this labeling change how you choose what to buy?

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8

Do you feel more positive or curious when seeing these kinds of labels?

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9

Would you like to see this type of labeling in real supermarkets?

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10

Do you think this would help people make healthier or more intentional choices?

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11

What would you improve or change about the idea?

12

Any other thoughts or feelings you would like to share?

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