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What Would Make You Choose One Hotel Over Another?

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This survey is completely anonymous and takes just 3-5 minutes to complete.

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What Would Make You Choose One Hotel Over Another?
1

Name and Surname (Optional)

2

Gender

Select one answer
3

Age

Select one answer
4

Where are you from?

Select one answer
5

What is the most important factor when choosing a hotel?

Select the factor that most influences your choice of hotel
6

Rate your overall satisfaction with your last hotel stay in Spain (0 to 10 stars)

Rate your experience on a scale of 0 to 10 stars, with 0 being the worst and 10 being the best
7

What was the best part of your last hotel stay in Spain?

Describe the highlight of your hotel experience in Spain
8

What was the worst part of your last hotel stay in Spain?

9

How often do you use hotel amenities during your stay?

10

How many nights did you stay in hotels over the past year (for any reason)?

Select one answer
11

What type of trip do you usually take?

Select one answer
12

If two hotels cost the same, which would you choose?

Select one answer
13

Which of these would increase your satisfaction most during a hotel stay?

Select one answer
14

If a hotel offered a program that rewarded you with free spa or breakfast vouchers for trying regional foods or drinks, would you:

Select one answer
15

Do you travel with a pet?

Select one answer
16

Would you book a hotel just because it offers premium quality pet services (e.g. regional dog menu, 'Doga' yoga for dogs)?

Select one answer
17

What is something you often find missing from hotel stays in Spain?

18

What kind of feeling do you want to have when you leave a hotel after a short stay?

19

What is the first hotel brand you think of, and why?

20

What would make you choose a lesser-known hotel over a big chain?

Select one or more answers
21

Would you be willing to pay more (up to €30/night) for a hotel that felt truly “authentic” and emotionally welcoming?

Select one answer
22

What has been your worst experience in a hotel, and what made it so bad?

23

If you could add any service or experience to a hotel, what would it be?

Be as creative or specific as you like
24

Which of the following factors are most important to you when choosing or enjoying a hotel?

(You can select up to 3)