.

Preferences and needs from garden centers regarding email communication

Dear Sir/Madam,

My name is Madelief Mulder, and I am currently completing my graduation internship at Emerald Eternal Green.

As part of my research on email campaigns within the garden center industry, I would greatly appreciate your expertise.

Your insights will be extremely valuable in helping us improve our communication and better align it with the needs of customers like you. Therefore, I kindly ask you to take 3 minutes of your time to complete this short survey.

As a token of appreciation, we will raffle an artificial flower bouquet among the first 10 respondents!

Your responses will be treated confidentially and will only be used for this research.

Thank you in advance for your valuable cooperation!

Secured
Survio
Create a survey
Preferences and needs from garden centers regarding email communication
1

Name of your garden center?

2

In which country is your garden center located?

3

What is your role at the garden center?

4

How would you describe your garden center type?

Choose one answer
5

Are you familiar with Emerald Eternal Green?

Select one answer

If not, we’d love to introduce ourselves.

Emerald is an international family-owned company specialising in high-quality artificial flowers and plants, designed to be as true-to-life as possible. With a 2.000 m² showroom in Eindhoven and a wide assortment, we bring colour and atmosphere to any space. Our collections are carefully curated and perfectly aligned with the latest trends.

For over 30 years, garden centers, florists, DIY chains, and interior landscapers across Europe and beyond have been choosing our products. We now supply to more than 60 countries and collaborate with businesses worldwide.

Want to learn more about us? Take a look at our website: https://www.eeg.nl/en/

6

Are you interested in showroom visits to suppliers of artificial flowers and plants?

Select one answer
7

What are your main needs and expectations when visiting a showroom of a supplier of artificial flowers and plants?

Select one or more answers
8

What could be a barrier for you in planning a showroom visit to a supplier of artificial flowers and plants?

Select one or more answers
9

Have you ever considered scheduling a showroom visit to Emerald Eternal Green?

Select one answer
10

If yes, why didn’t you ultimately schedule the visit?

11

Which elements in an email from a supplier would motivate you most to plan a showroom visit?

Select one or more answers
12

How relevant is the content of Emerald's current email communication to you?

Select one answer
13

If you selected “can be improved” or “very irrelevant,” could you please explain why?

14

What type of visual content would appeal to you the most in an email from a supplier of artificial flowers and plants?

Select one or more answers
15

How often would you like to receive emails from a supplier of artificial flowers and plants?

Choose one answer
16

Which day would you prefer to receive an email from a supplier of artificial flowers and plants?

Select one answer
17

At what time of day do you prefer to receive an email from a supplier of artificial flowers and plants?

Select one answer
18

Do you have any other comments or suggestions on how Emerald Eternal Green can improve their email communication to make showroom visits more attractive?

Create a survey