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Innovation priorities in the olive oil sector

What is your category of affiliation?

Academic

Industry

Institutional

Trade association

In which geographical area do you primarily operate?

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Northern Italy

Central Italy

Southern Italy

Abroad

What is your level of experience in the olive sector?

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< 5 years

5-10 years

> 10 years

What are your main activities in the sector?

Multiple answers allowed

Agricultural production

Processing/Milling

Marketing/Distribution

Research/Innovation

Other (please specify)

What is the size of your organization/business?

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Small (up to 10 employees)

Medium (11–50 employees)

Large (> 50 employees)

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Innovation priorities in the olive oil sector

Which of the following objectives do you consider a priority for olive-growing businesses?

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Improvement of product quality

Increase in production yield

Reduction of management costs (e.g., maintenance, energy, water)

Valorization of by-products (e.g., pomace and vegetation water)

Other (please specify)

Which stage of the olive oil production process do you believe is most in need of innovation?

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Olive preparation in the mill

Crushing

Malaxation

Extraction and separation

Olive oil storage

Which of the following digital technologies do you think has the greatest potential in the olive sector?

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Precision agriculture (drones, satellites, IoT field sensors)

Artificial intelligence and blockchain

Robotics and automation

E-commerce and digital marketing

Other (please specify)

Beyond energy use, in which sectors do you think by-products could be most effectively valorized?

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Agricultural use

Nutraceutical use

Livestock feed

Cosmetics and hygiene products

Other (please specify)

Which by-product from the olive supply chain do you believe has the greatest valorization potential?

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Pruning residues

Leaf waste

Vegetation water

Olive pâté

Olive pomace

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Innovation priorities in the olive oil sector

Which stage of the supply chain do you consider the least sustainable?

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Agronomic phase (cultivation and harvesting)

Oil extraction

Transport of olives to the mill

Olive oil distribution

Waste management

In the agronomic phase, which practice do you consider most critical in terms of sustainability?

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Pruning waste management

Use of water and phytosanitary products

Protection of local olive varieties

Protection of endangered animal species

Other (please specify)

In the oil extraction phase, which issue do you consider most critical in terms of sustainability?

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Energy consumption

Water consumption

Waste management

Raw material supply

Other (please specify)

Which of the following sustainability-related themes do you consider most relevant for the olive sector?

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Increased biodiversity in olive cultivation

Fair access to markets

Landscape preservation

Workers’ rights and gender equality

Other (please specify)

Which approach do you think is most effective for creating synergies and added value in olive growing?

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Local consortium/cooperative to access investment opportunities for implementing process innovations (e.g., modern mills, non-energy by-product valorization plants, etc.)

Platform/consortium to share experiences and knowledge related to innovations in the olive sector

Public-private partnerships for the development of pragmatic and quickly applicable innovations

National innovation hub for start-ups and micro-enterprises in the olive sector

Other (please specify)

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Innovation priorities in the olive oil sector

To what extent do you agree that adopting innovative technologies will improve operational efficiency and quality in the olive sector?

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Strongly disagree

Disagree

Neutral

Agree

Strongly agree

Which of the following do you consider the most significant external barriers to adopting innovation in the olive sector?

(Multiple answers allowed)

High implementation costs

Internal resistance to change

Lack of skilled labor to operate new technologies

Inadequate infrastructure for deployment

Uncertainty regarding return on investment

Regulatory or legal constraints

Other (please specify)

Which factors would most encourage the adoption of innovative solutions in the olive sector?

(Multiple answers allowed)

Improved operational efficiency

Reduced environmental impact

Long-term cost savings

Regulatory incentives or government support

Competitive pressure or market trends

Availability of skilled labor

Other (please specify)

In your opinion, how willing are stakeholders in the olive sector to adopt and integrate innovative solutions?

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Very unwilling

Unwilling

Neutral

Willing

Very willing

What are the main internal challenges companies face in adopting innovative solutions?

(Multiple answers allowed)

Lack of leadership commitment

Limited budget or financial constraints

Insufficient knowledge or awareness of available technologies

Difficulty integrating new technologies with existing systems

Concerns about data security or privacy

Other (please specify)

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Innovation priorities in the olive oil sector

Do you have any suggestions or ideas on topics you consider important for the future of the olive sector?

Write your answer below (Max 500 charcters)

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