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Survey about Lego and Relevance in the Digital Gaming Era
Dear Sir or Madam, please take a few minutes of your time to complete the following questionnaire.
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How can we maintain legos relevance in the digital gaming era
1
How old are you?
Select one answer
Between 14-16
Between 16- 18
Over 18
2
How much money did you spend on lego in your life (gifts you got included)
Select one answer
Less than 50 €
More than 100€
More than 250€
More than 500€
3
Did watch a lego movie or played a lego video game in the last 3 years?
Select one answer
Yes
Yes, but not in the last 3 years
No, never
4
What is your gender or sex?
Select one answer
Female
Male
Other
5
How often do you play digital games?
Please select one option that best represents your gaming habits.
Daily
Weekly
Monthly
Rarely
Never
6
On a scale from 1 to 10, how important is LEGO in the digital gaming era?
Rate the importance of LEGO in the digital gaming era, with 1 being not important at all and 10 being extremely important.
7
What features do you look for in a digital game? Please describe.
Share the specific characteristics or elements you seek in digital games.
8
Which of the following gaming platforms do you prefer for playing digital games?
Select one or more platforms where you usually play digital games.
PC
Console
Mobile
VR/AR
9
When did you last purchase a LEGO product?
Indicate the time frame in which you made your most recent LEGO purchase.
Within the last month
1-3 months ago
3-6 months ago
6-12 months ago
Over a year ago
Never purchased
10
What motivates you to engage with LEGO products?
Share the reasons or factors that drive your interest in interacting with LEGO items.
11
To what extent does Lego Film/TV/Video Game content increase your liklihood to purchase Lego block sets?
Select one answer
Lego Video Content does not influence my decision to purchase Lego sets.
Lego Video Content somewhat influences my decision to purchase Lego sets.
Lego Video Content highly influences my decision to purchase Lego sets.
I do not purchase lego sets
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