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Why Did You Leave? – A Study on Cart Abandonment & Recovery

Dear Sir or Madam, please take a few minutes of your time to complete the following questionnaire.

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1

What is your age?

Select one answer
2

How often do you shop online?

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3

Which device do you primarily use for online shopping?

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4

What type of products do you buy online the most? (Select all that apply)

Select one or more answers
5

Have you ever added items to your cart but not completed the purchase?

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6

If yes, how frequently do you abandon carts?

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7

What are the top reasons for cart abandonment? (Select up to 3)

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8

What do you usually do after abandoning a cart?

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9

What would make you reconsider completing your purchase?

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10

Have you ever returned to buy an abandoned cart item after receiving a discount email or reminder?

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11

If you received a limited-time discount (e.g., 10% off for the next 24 hours), would you be more likely to complete the purchase?

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12

Have you ever used Buy Now, Pay Later (BNPL) options (e.g., EMI, Klarna, Simpl, etc.) to complete a purchase?

Select one answer
13

How do you feel about receiving cart reminder emails?

Select one answer
14

What improvements would make online shopping easier for you? (Open-ended response)

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