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Brand DNA
Quick opinion survey. Please assess DNA strategies from 6 main perspectives.
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1
How DISTINCTIVE ON THE MARKET in your opinion are these DNA strategies? Please order.
Drag DNAs to change order from most distinctive to least distinctive.
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Client oriented
-
Sustainable
-
Fully digital
-
Secure & safe
-
Innovative
-
Money growth
Ok
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2
Please rank CLIENT ORIENTED strategy from 6 perspectives.
0
Not distinctive at all
Very distinctive
0
Easy to copy
Hard to copy
0
Short-term
Very durable
0
Hard to implement
Easy to implement
0
Low acquisition potential
High acquisition potential
0
Does not fit KB
Fits KB perfectly
Ok
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3
How DURABLE are in your opinion these DNA strategies?
Please assign 10 points, more points means higher durability.
Rozdělte 0.1 points
Client oriented
0
0
10
Fully digital
0
0
10
Sustainable
0
0
10
Innovative
0
0
10
Money growth
0
0
10
Secure & safe
0
0
10
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4
How these DNA strategies FITS KB?
Please rank.
Weak fit to KB
Somehow fits KB
Fits KB perfectly
Client oriented
Innovative
Fully digital
Sustainable
Money growth
Secure & safe
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