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SEO Center of Excellence - Survey 1
Dear Sir or Madam, please take a few minutes of your time to complete the following questionnaire.
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SEO - Center of Excellence - Survey 1
1
Is SEO a Focus Topic in 2025?
Select one answer
Yes
No
2
If yes, why?
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SEO - Center of Excellence - Survey 1
3
What are your focus KPIs in 2025?
Select 1 or more Answers.
Average Engagement Time
Backlinks
Bounce Rate
Branded Traffic
Click Through Rate
Core Web Vitals
Domain Authority
Indexed Pages
Keyword rankings
Organic Conversion Rate
Organic Sessions/Users
Organic Traffic
Page Speed
Search Visbility
User Engagement
Other (please specify)
4
If other, please name your KPI:
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SEO - Center of Excellence - Survey 1
5
Are you using other SEO Tools than Google Search Console/Brightedge?
(e.g. Searchmetrics)
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SEO - Center of Excellence - Survey 1
6
What are your Top 3 Pain Points?
Select one or more answers
Average Engagement
Backlinks
Bounce Rate
Branded Traffic
Click-Through-Rate
Core Web Vitals
Domain Authority
Indexed Pages
Keyword Rankings
Organic Conversion Rate
Organic Sessions/Users
Organic Traffic
Page Speed
Search Visbility
User Engagement
Other (please specify)
7
If other, please specify:
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SEO - Center of Excellence - Survey 1
8
Rate your SEO Performance
5 Stars - Excellent, 1 Star - Underperforming
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SEO - Center of Excellence - Survey 1
9
Do you have Best Practices to share?
Wählen Sie eine Antwort
Yes
No
10
If yes, name the topics of your best practices.
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SEO - Center of Excellence - Survey 1
11
Did Google role out it's AI Overview in your country yet?
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Yes
No
12
If yes,what kind of changes did you measure in your SEO Performance?
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SEO - Center of Excellence - Survey 1
13
Did you make changes in your SEO to optimize for AI Agents?
(e.g. Gemini 2.0, Chat GPT, etc.)
Yes
No
14
If yes, what kind of changes did you do and were they successful?
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SEO - Center of Excellence - Survey 1
15
What do you expect from the SEO Center of Excellence?
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SEO - Center of Excellence - Survey 1
16
To reference answers (like Best Practices), I need your name and country you work for:
(e.g. Eddie Krause, Carglass Germany)
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SEO - Center of Excellence - Survey 1
17
Thank your for your participation.
If you missed any questions, you can fill them in here.
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