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Marketing survey for luxury brands on the Chinese market

Dear ladies and gentlemen, please take a few minutes to complete the following survey. Thank you very much for your time and effort.

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1

Are you originally from China or Hong Kong?

Please select one of the following options
2

When were you born?

Select an answer
3

Which gender do you identify with?

Select an answer
4

What is your current occupation?

Write here. E.g.: Management student or physician
5

I find the meaning behind words used for product names important.

1 Star: I disagree; 7 starts: I totally agree
6

In China public demonstration of wealth and prosperity is not an antisocial showing off if it is not done is an ostentatious way.

1 Star: I disagree; 7 stars: I totally agree
7

The new Chinese generation is increasingly changing their purchase preferences from Western to Chinese luxury brands.

1 star: I disagree, 7 stars: I totally agree
8

I spend money on luxury because of the experience not only the product itself.

1 star: I disagree; 7 stars: I totally agree
9

I would rather spend money on an luxurious experience (hotel, wine,..) then on a luxury product.

1 star: I disagree; 7 stars: I totally agree
10

I would rather buy second-hand luxury goods than buying them directly from the brand

1 star: I disagree; 7 stars: I totally agree
11

Which channels do you mainly use to search for information about luxury products?

Select one or more answers
12

Have you spotted any marketing campaigns from luxury brands that you particularly liked? If so, which ones?

Please enter your answer in the text field.
13

What influence does brand reputation have on your decision to buy luxury products?

Please select one of the following options.
14

In your opinion, what factors influence the success of marketing strategies for luxury brands in China?

Please select the applicable factor
15

Would you rather buy luxury products locally in a boutique or online?

Please select one of the following options
16

What kind of marketing campaign would motivate you to buy luxury products?

Select one or more answers
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