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Digital marketing vs traditional marketing: A clear look at how they affect consumer buying behavior
Dear Sir or Madam, please take a few minutes of your time to complete the following questionnaire.
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1
Which type of marketing do you think influences your buying behavior more?
Please select the type of marketing that has a greater impact on your buying decisions.
Digital marketing
Traditional marketing
Both equally
Neither
2
Rate the effectiveness of digital marketing in influencing your buying behavior
Rate the effectiveness of digital marketing on a scale from 1 to 10, where 1 is not effective at all and 10 is extremely effective.
3
Rate the effectiveness of traditional marketing in influencing your buying behavior
Rate the effectiveness of traditional marketing on a scale from 1 to 10, where 1 is not effective at all and 10 is extremely effective.
4
In what ways does digital marketing influence your buying behavior?
Please provide detailed information on how digital marketing impacts your purchasing decisions.
5
Do you trust online reviews when making purchasing decisions?
Please indicate whether you consider online reviews as a trustful source of information when making buying decisions.
Yes
No
6
How important are social media advertisements in influencing your buying behavior?
Rate the importance of social media advertisements in influencing your buying decisions on a scale from 1 to 10, where 1 is not important at all and 10 is extremely important.
7
Which platform do you prefer for receiving marketing information?
Please select your preferred platform for receiving marketing information.
Social media
TV commercials
Email newsletters
Print ads
Other
8
Would you purchase a product/service based on the recommendation of an influencer?
Please indicate whether you would be influenced to buy a product/service based on the recommendation of an influencer.
Yes
No
Depends on the influencer
9
How likely are you to engage with an online ad?
Rate your likelihood to engage with an online advertisement on a scale from 1 to 10, where 1 is very unlikely and 10 is very likely.
10
Which marketing channel do you find more informative?
Please select the marketing channel that you believe provides the most informative content.
Social media
TV commercials
Email newsletters
Print ads
Other
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