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Swiss Consumers in the Confectionary Market

Dear Sir or Madam, please take a few minutes of your time to complete the following questionnaire. Thank you in advance!

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1

What is your age?

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2

What is your gender?

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3

What is your nationality?

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4

Where do you usually buy chocolate?

Supermarkets or other stores?
5

How often do you buy chocolate?

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6

For who do you purchase chocolate?

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7

What factors influence your choice of retailer for buying chocolate?

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8

Have you shopped at discount retailers like Action before?

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9

How much do you usually spend on chocolate products per month?

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10

How do you perceive discounted products in comparison to premium-priced products?

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11

Would a lower price make you more likely to buy a premium brand from a discount retailer?

Premium brand such as Lindt, Nestle, Mars, Ferrero and Toblerone
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12

Which chocolate/confectionery brands do you perceive as premium in Switzerland?

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13

If you did, would you still consider Mars a premium brand if it were sold in discount retailers like Action?

Products like: M&M's, Twix, Snickers, Mars, Celebrations
14

Does seeing a product in a discount retailer affect your perception of the brand?

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15

What type of products do you buy most often?

What confectionary categories?
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16

How important is sustainability when choosing a confectionery brand?

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17

Do you value a retailers’ sustainability when purchasing products?

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18

Would you consider yourself sensitive to promotions or lower prices?

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19

Would you shop at a discount retailer instead of a normal supermarket?

Because of lower prices
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