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Welcome,

Thank you for taking 2 to 3 minutes to help us improve Potential, a premium microdrink made with marine and plant-based collagen.

To appreciate the time you’re dedicating, we would be happy to offer you a chance to win a ticket for a Gym & Spa Day – Access for 2 people at Harmon House (𝗣𝗿𝗼𝘃𝗶𝗱𝗲𝗱 𝗯𝘆 𝗣𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹 𝗗𝗥𝗜𝗡𝗞).

By completing this short survey, the winner will be randomly announced live on @potentialdrink (Instagram) on May 26, 2025.

Let’s begin.

Sécurisé

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1

Please choose your age

Choose only one answer.

Under 25

25-34

35-44

45-54

55+

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2

What is your gender?

Choose only one answer.

Female

Male

Non-binary

Prefer not to say

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3

Where is your place of residence?

Choose only one answer.

Ixelles / Uccle

Woluwe-Saint-Pierre / Woluwe-Saint-Lambert

Brussels city center

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4

Before we begin, do you actively take care of your well-being?

Well-being is a balanced state of mind and body, where health, vitality, and inner harmony come together.

Yes, I do my best to take care of myself every day.

Sometimes, I pay attention, but it's not my priority.

No, I don't really take the time to focus on my health.

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5

Do you currently use dietary supplements to support your health or achieve specific wellness goals?

Choose only one answer.

Yes, regularly

Yes, occasionally

No, I don't use supplements

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6

If yes, what types of supplements do you use?

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I’m excited to introduce a new way of supplement designed for those who look for well being physically and mentally.

This microdrink is a concentrated supplement of collagen that dissolves easily in your beverage, delivering essential nutrients to support skin, joints, and recovery.

Designed for convenience, it seamlessly fits into your daily routine, just add it to water, milk, tea, or a smoothie to fuel your body and unlock your full potential.

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7

This game-changing solution: COLLAGEN

We’d love to hear your thoughts, Please rate the concept: (1 = Low, 5 = Amazing)

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8

Are you interested in incorporating collagen into your daily routine?

Collagen is a vital protein that supports skin elasticity, joint health, and overall body strength. As we age, collagen production decreases, making supplementation essential for maintaining vitality and youthful appearance.

Yes, I’m already doing it

Yes, I’m interested

No, not at the moment

No, I’m not interested

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9

Would you prefer Potential Drink to have a flavor or be neutral?

Choose only one answer.

Flavored

Neutral

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10

If flavored, which taste profiles appeal to you?

Choose one or more answers.

Citrus (lemon, orange, grapefruit)

Berry mix (strawberry, raspberry, blueberry)

Tropical (pineapple, mango, passionfruit)

Herbal (ginger, mint, green tea)

I prefer no flavor

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11

Would you be open to purchasing a premium collagen microdrink that supports both your body and mindset, helping you achieve your best self?

Choose only one answer.

Yes, I’d be interested in trying it

Maybe, I’d like to know more

No, it’s not for me

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12

Would you find a dissolvable tablet format convenient?

The tablet is designed to dissolve for example in a standard gym bottle (500-750 mL) for easy use during workouts.

Yes, I like that it can be added to any drink

Maybe, I would need to try it first

No, I prefer another format

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13

To elevate your experience, we aim to include a goal-setting calendar with your collagen microdrink, helping you track progress and stay focused. Do you believe this would enhance your journey?

Choose only one answer.

Yes, it would add great value

Maybe, I’d need to experience it first

No, I prefer just the supplement

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14

Where do you primarily purchase wellness products?

Choose only one answer.

Pharmacies

Beauty and health stores

Online

Gym

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15

At what price point would you see value in this convenient and effective solution?

A premium collagen microdrink (1 month supply) effortlessly blends into your daily routine just add it to your beverage for powerful health benefits, anytime, anywhere.

Less than €30: Affordability over exclusivity.

€30 - €39: A balance of excellence and value.

€40 - €50+: Premium quality for maximum results.

I wouldn’t be willing to invest.

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16

Which communication channel would most influence your decision to try a premium collagen microdrink designed for performance and well-being?

Choose one or more answers.

Exclusive partnerships with high-end gyms & wellness clubs (Aspria, David Lloyd, etc.)

Recommendations from fitness & wellness experts

Social media content (Instagram, LinkedIn, YouTube)

Word-of-mouth & community testimonials

Private events & elite wellness experiences

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17

You did it! Thank you very much for your participation! The survey is part of my final thesis (TFE) in International Business at EPHEC, aimed at learning about health and wellness trends in Brussels and in the creation of a brand. One lucky winner will receive a ticket for a Gym & Spa Day – Access for 2 people at Harmon House (𝗣𝗿𝗼𝘃𝗶𝗱𝗲𝗱 𝗯𝘆 𝗣𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹 𝗗𝗥𝗜𝗡𝗞). By completing this short survey, you will have the chance to win this gift voucher! The winner will be revealed randomly live on our Instagram @potentialdrink on May 26, 2025, at 10:00 AM. Thank you for time, We wish you good luck.

Please leave your email below to be contacted if you miss the live draw. (WARNING: Contest only valid if minimum…150-200 participants)

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18

We’d love to hear any additional thoughts or suggestions you may have to help us improve our product and your experience.

Please feel free to share anything you think is important.

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Merci d‘avoir rempli le questionnaire.

Merci de partager ce sondage pour nous aider à collecter plus de réponses.