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Pitch Management Survey 2021

Dear Sir / Madam,

After the huge success of the Enable Pitch Management Survey published in September 2017, Enable Business Solutions are again going to publish a report designed to gauge the views of marketing and business development professions on how the law firm pitching process has evolved and is likely to evolve.


This survey will take 5-10 minutes to complete, thank you for your time.

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1

Which firm do you work for?

2

What is your firm’s annual revenue?

Select one or more answers
3

How much is your Business Development/Marketing budget as a percentage of your annual revenue?

Select one answer
4

Approximately how many pitch documents did your firm generate last year?

Select one answer
5

Is the number of pitch documents increasing/decreasing?

Select one answer
6

On average how long are you being given to prepare and submit your pitches?

Select one answer
7

How much time is spent on average to complete each pitch document?

Select one answer
8

Do you use dedicated software to create pitch documents?

Select one answer
9

Have you created a pitch template in your firm’s house style (or even a suite of templates) in readiness for responding efficiently to RFPs/ITTs?

Select one answer
10

Do you have a system for creating and storing high quality generic content for FAQs that commonly occur in RFPs/ITTs (including house style CVs)?

Select one answer
11

Do you modify generic content for each pitch to ensure it is bespoke to the individual client/opportunity?

Select one answer
12

Are your lawyers (including partners) trained in the art of pitch document content and production?

Select one answer
13

Do you monitor the win rate of pitches?

Select one answer
14

Are you actively examining how to improve your pitch documents and your win rates?

Select one answer
15

How customised is each pitch document?

Select one answer
16

Please rank, from 1-5, the importance of the following:

1 - most important, 5 - least important
17

How often is your pitch strategy reviewed?

Select one answer
18

How important is improving your pitching strategy to future revenue growth?

Select one answer
19

Does your firm have a clear strategy to improve/enhance your pitch strategy?

Select one answer
20

Comment Box

In a few sentences, what are your firm’s biggest challenges in relation to pitches (formal and informal)?
21

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