how to create a survey
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How to prepare a survey

If you want to correctly prepare a market research, e.g. when launching a new product or measuring customer or employee satisfaction, it is important to ask people (respondents) the right questions. Not only do you…
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Likert scale
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Question types 2: Likert scale

In the previous article, we focused on closed-ended types of questions (dichotomous, trichotomous and polytomous). We will now introduce you to a worldwide popular type of closed-ended question – the Likert scale. The Likert scale…
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